1. PRESENTED BY: Dianne Herrin, LEED AP Practical Energy Solutions West Chester, PA Conserving Energy Through The Power of Persuasion © Practical Energy Solutions. Do not copy or reproduce without permission.

2. Who We Are © Practical Energy Solutions. Do not copy or reproduce without permission. Benchmark * Footprint * Model * Audit * Strategic Energy Plan * Operational + Controls Strategies * M+V * Energy Conservation + Awareness

3. Energy Conservation + Awareness s © Practical Energy Solutions. Do not copy or reproduce without permission. Stigma, social situation, and the need for legitimacy shape the Star Trek subculture. Legitimizing articulations of Star Trek as a religion or myth underscore fans’ heavy investment of self in the text. Consumption often fulfills a sense of self and what matters in life. Kozinets RV. Utopian Enterprise: Articulating the Meanings of Star Trek ’s Culture of Consumption. J Consumer Rsch. Vol 28. June 2001. Engage!

4. The Power of Persuasion © Practical Energy Solutions. Do not copy or reproduce without permission. 1. Create a Value Show them what it means financially

5. The Power of Persuasion © Practical Energy Solutions. Do not copy or reproduce without permission. 1. Create a Value Show them what it means environmentally

6. The Power of Persuasion © Practical Energy Solutions. Do not copy or reproduce without permission. 1. Create a Value Show them what it means in every way

7. The Power of Persuasion © Practical Energy Solutions. Do not copy or reproduce without permission. 2. Offer Concrete Actions The only thing we have to fear is fear by itself.

8. The Power of Persuasion © Practical Energy Solutions. Do not copy or reproduce without permission. 2. Offer Concrete Actions with clear goals 17% kWh reduction 13% cost reduction due to conservation alone (not rate) = $1.3M Forest of virtual trees covering entire WCASD (600 acres) 2x over

9. The Power of Persuasion © Practical Energy Solutions. Do not copy or reproduce without permission. 2. Offer Concrete Actions with proper framing 26% 33% Reuse towels to save the environment The majority of your fellow guests have reused towels to save the environment The majority of your fellow guests who stayed in this room have reused towels to save the environment

10. The Power of Persuasion © Practical Energy Solutions. Do not copy or reproduce without permission. 2. Offer Concrete Actions with proper framing

11. The Power of Persuasion © Practical Energy Solutions. Do not copy or reproduce without permission. Migration to the Norm

12. The Power of Persuasion © Practical Energy Solutions. Do not copy or reproduce without permission. 3. Tracking!

13. The Power of Persuasion © Practical Energy Solutions. Do not copy or reproduce without permission. 3. Tracking! Power Down Fridays begin

14. The Power of Persuasion © Practical Energy Solutions. Do not copy or reproduce without permission. 4. Positive Messaging

15. The Power of Persuasion © Practical Energy Solutions. Do not copy or reproduce without permission. SchoolDuration Cost Savings (%) kWh Savings (%) CO2 Savings (lbs) WCASD4 years$1.3M (13%)17%20M DASD2+ years$500,000 (10%)11%5M+ Results

16. The Power of Persuasion © Practical Energy Solutions. Do not copy or reproduce without permission. Engage!

17. Thank You! © Practical Energy Solutions. Do not copy or reproduce without permission. Dianne Herrin, LEED AP Practical Energy Solutions 101 E. Evans St., Suite 2 West Chester, PA 19380 Phone: 610-430-1382 DHerrin@practicalenergy.net Acknowledgement Cialdini, Robert. Yes!: 50 Scientifically Proven Ways to Be Persuasive.