1. Relocation & Retention Competitive Assessment for I Amsterdam November 17, 2009 1

2. Agenda Key Findings Additional Findings Tour of Wiki 2

3. Requirement Which critical sectors, if any, will grow in Europe the most and at what rate over the next three years? What European cities are likely competitors of Amsterdam? What are their advantages and disadvantages per critical sector? 3

4. Key Findings 4 What critical sector will grow the most over the next three years?

5. Countries Assessed 5 EU Countries +Norway +Switzerland +Turkey

6. Key Findings: Overall 6 How does Amsterdam compare to other cities in Europe?

7. Key Findings: Business Sector 7 What are the advantages/disadvantages each city has per critical sector?

8. Key Findings: Creative Sector 8 What are the advantages/disadvantages each city has per critical sector?

9. Key Findings: Aerospace Sector 9 What are the advantages/disadvantages each city has per critical sector?

10. Key Findings: IT Sector 10 What are the advantages/disadvantages each city has per critical sector?

11. Key Findings: Life Sciences Sector 11 What are the advantages/disadvantages each city has per critical sector?

12. Additional Findings 12 Union Perception Growth Location Emerging Markets Turkey

13. Union Perception Misperceptions – Hindrance to business – Refuted by World Bank, WEF – In decline – Density in public sector 13 Federation of Managerial and Professional Staff Unions. Netherlands

14. Growth by Location: Business 14

15. Growth by Location: Creative Industry 15

16. Growth by Location: Aerospace 16

17. Growth by Location: IT 17

18. Growth by Location: Life Sciences 18

19. Emerging Markets 19 1.Poland 2.Czech Republic 3.Hungary 4.Lithuania 5.Latvia/Slovakia 6.Turkey

20. Turkey EU membership – Unlikely Methodologies – Lack of standardization 20

21. Wiki Tour http://teamamsterdam.wikispaces.com/ Username: teamamsterdam Password: guest 21

22. Thank You 22