1. Monetisation Tools for Windows Store Games Kristina Rothe 14.02.2013

2. Kristina Rothe Technical Evangelist Kristina.Rothe@Microsoft.com

3. Not necessarily an oxymoron Match the best monetisation to your business model Creative apps that monetise well …

4. Paid downloads -Localised tiers ($1.49 - $999.99) -You keep 70 % until $25,000 lifetime earnings – then 80 %

5. It’s all about the trial -Feature limited trial -Most control, but more work -Time limited trial -Very little coding involved

6. Advertising -Use Microsoft Advertisement SDK -Easy to implement -Use your own / 3 rd Party SDK -Full control -Development investment not “for nothing”

7. In-app purchases -Windows Store Transactions -Localised tiers ($1.49 - $999.99) -Keep 70 % until $25,000 lifetime earnings – then 80 % -3rd party eco system -Existing providers -Use your own eco system

8. Be creative!... There is no reason not to be!

9. Get started! FREE APP SUPPORT App Developer Hotline0800 – 1815190 (free from German landline phones) Windows 8 email supportwin8de@microsoft.com (German) FREE EVENTS www.msdn- online.de/win8events www.msdn-online.de/events OFFERS FOR STUDENTS www.techstudent.d e MSDN DEVELOPER CENTER www.msdn-online.de/windows www.msdn-online.de/windowsphone www.msdn-online.de/azure

10. Requirements Startup is younger than 5 years Developing own software All the Software you need 1700+ German BizSpark Startups 100+ German Network- partner www.bizspark.com

11. Questions? Kristina.rothe@microsoft.com

12. © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. @ February 12 th - 14 th 2013