2. What does Under Armour have to offer??? Under Armour training Under Armour baseball Under Armour football Under Armour running

3. History Kevin plank was the founder. 1996: the first micro fiber t-shirt was made. It was used to wick moisture away. 1997: Twelve college football teams and ten National Football League (NFL) teams begin wearing Under Armour garments. 2001: Supply agreements with Major League Baseball, the National Hockey League, and the NFL are signed.

4. Continued… 2002: Under Armour gear becomes available in over 2,500 retail stores; company begins testing a women's apparel line. 2003: The Women's Performance Gear product line is officially launched in retail outlets and on the company web site.

5. Warning: Stop training in running shoes. Wear the first pure performance trainers built for the athlete of tomorrow.  show pictures of the products

6. Under Armour Metal The ultimate Under Armour fabrication. –Under Armour metal construction wicks moisture faster. –Strategic ventilization maximizes airflow. Uses scientific language to make the product appeal to buyers

7. Wales and Under Armour Emotional appeal Word choice

8. Pants and Leggings Under Armour Performance athletic pants, compression pants, and leggings. Camouflage pants, Heat Gear pants, Cold Gear pants, and All Season Gear pants. The perfect outerwear pants or base layer leggings engineered for the serious athlete. Describes the products and uses visual appeal

9. Under Armour Tactical Gear Appeals to people who like guns

10. Push Your limits Uses Symbols All of this can be a lot of pun

11. Under Armour SuperBowl Commercial http://wuzthere.com/vi ew?id=295http://wuzthere.com/vi ew?id=295 Played during the SuperBowl Sports fans are watching