1. K ICKOFF MEETING A NCONA 15/11/2012 1 AGES 2.0 A CTIVATING AND G UIDING THE E NGAGEMENT OF S ENIORS THROUGH SOCIAL MEDIA VS/2012/0346

2. C ONTEXT C ALL FOR P ROPOSALS FOR S OCIAL E XPERIMENTATIONS (VP/2011/009) financial support to experiment policy changes and reforms small-scale testing contribution to develop and test socially innovative approaches to policy priorities in the context of the Europe 2020 Strategy and the Open Method of Coordination on social protection and social inclusion 15 November 2012 2

3. S COPE C ALL FOR P ROPOSALS FOR S OCIAL E XPERIMENTATIONS (VP/2011/009) design, management and methods to evaluate social experimentations strategies to scale-up social experimentations and to generalise its results into broader policy measures cooperation and networking activities. 15 November 2012 3

4. E XPECTED R ESULTS C ALL FOR P ROPOSALS FOR S OCIAL E XPERIMENTATIONS (VP/2011/009) improve the quality and effectiveness of social policies and facilitate their adaptation to new social needs and societal challenges opportunities for decision-makers to base their decisions on objective and rigorous results expand the knowledge-base on how policies work, support evidence-based and participative policy-making and intensify mutual learning 15 November 2012 4

5. C ONTEXT OF A GES 2.0 European Innovation Partnership on Active and Healthy Ageing (launched in July 2011) Focus on three dimensions: 1. Assisted Living, 2. Social Inclusion, 3. Ageing in the Workplace 15 November 2012 5 AGES 2.0 focuses on the first two dimensions, moving towards a more positive conceptualization of ageing as an asset

6. R ATIONALE OF A GES 2.0 Social factors play a key role in protecting health and well-being of older people. ICT allows the elderly to move from a situation of loneliness… 15 November 2012 6

7. R ATIONALE OF A GES 2.0 … to one that gives them greater opportunities for independence and social integration. 15 November 2012 7 AGES 2.0 is aimed to determine how ICT can be used more successfully to foster social communication and social inclusion in elderly community and care residents.

8. A GES 2.0 O BJECTIVES Determine whether a novel social media intervention (Easy PC), enhances the health and well-being of elderly in receipt of care through fostering social engagement and interaction. 15 November 2012 8 determine the degree of social engagement that Easy PC enables and determine the health and well-being outcomes associated with Easy PC use; determine the possibility of incorporating Easy PC as a social communication package for elderly people at territorial levels through a strategic up-scaling; disseminate the results of the study at local, national and EU levels

9. P ARTNERSHIP Public Authorities Regional Health Agency (ARS) of Marche Region – coordinator Torbay Care Trust Care Providers Somerset Care Group Cooperativa Labirinto Research Centres Fondazione Giacomo Brodolini University of Exeter 15 November 2012 9

10. M ETHODOLOGY Quasi-experimental design Recruitment of 120 participants per country (240 in total) Primary and secondary outcome measures Training of care staff to support participants receiving Easy PC Delivery of the Easy PC randomized control study (11 months) Data analysis Up-scaling Strategy (Consortium Members + Stakeholders Groups + Wider Mainstreaming Audience) Evaluation 15 November 2012 10