1. 1 Overview of the Proposed 2012-2014 Energy Education Study Workshop 6 October 26, 2011 San Francisco, California

2. Proposed Energy Education Study Study Rationale Study Rationale: Why the project is important Study Objectives: What we hope to get from the project Study Planning Study Planning : Activities, timing & budget 2

3. Rationale The study is important because Energy Education is an invaluable component of ESAP  Helps us meet long term strategic goals  Universal  Extends program benefits  Fulfills a specific need  Increases customer satisfaction with the program  Increases trust and reassurance prior to assessment  Increases trust and acceptance of new measures 3

4. Rationale Other research has identified the need for an effort specifically focused on Energy Education ESAP 2009-11 Process Evaluation ESAP 2009-11 Impact Evaluation ESAP 2009-11 High Usage Needs Assessment (SCE) ESAP 2009-11 Segmentation (SCE & PG&E) Statewide Marketing, Education & Outreach Studies 4

5. Rationale The way the program is delivered facilitates the value of energy education for ESAP customers. Current Energy Education topics and practices are helpful, but may be limited and outdated. New technologies increase opportunities for customers to benefit from understanding their usage and modifying their practices Smart Meters Tablets Smart Phones & Social Media 5

6. Study Overview & Objectives Overview  Provide a focused examination of IOU Energy Education in order to increase value to customers receiving ESA services Purpose  Identify ways to optimize the educational component of the ESA program given current customer knowledge and relevant new technologies associated with communication tools and energy efficiency products Key Objectives  Understand and improve practices related to education delivery  Examine customer needs related to education content and materials  Explore savings to customers based on knowledge and behavioral changes 6

7. Study Planning Timing & Logistics Differentiating between levels of detail: Proposed Study Scope of Work & Request for Proposals Final Research Plan 7