1. Visual and Sound Effects How does each effect what is happening in the movies or media?

2. Notes Only write in your notes when you see a slide that says “Notes” at the top.

3. Visual Effects 1. Color

4. Color in Media and Advertising RedThe color of fire and blood – conveys energy, love, war, power It brings text and images to the foreground. YellowThe color of the sun – conveys joy, cheerfulness, happiness. Attention getter, also for promoting leisure. BlueThe color of the sky and ocean – conveys trust, loyalty, wisdom, confidence. Provides a calming effect.

5. Color (Continued) PurpleIt is found rarely in nature. Symbolizes power, nobility, luxury, and ambition Represents wealth and extravagance. GreenGreen is the color of nature. Conveys growth, harmony, freshness. Strong emotional correspondence to safety and healing.

6. Color (Continued) BlackConveys power, elegance, formality, death, evil, and mystery. Can represent strength and authority. As a background it makes many other colors stand out. WhiteConveys light, goodness, innocence, purity. Suggests simplicity, cleanliness.

8. NOTES Summarize what you learned on the previous slides. How does color create a mood for the audience?

9. Visual Effects 2. Lighting

10. Visual Effects -- Lighting What might it mean? If the scene has little lighting… –Foreshadowing a surprising event –Symbolizing the confusion of the character –Mood -- Makes the audience feel suspense, anxiety, or sympathy for the character –How might little lighting effect a… Character vs character conflict? Character vs. group conflict? Character vs. environment conflict? Character vs. technology conflict Character vs. self conflict?

11. Visual Effects -- Lighting What might it mean? If the scene has lighting focused on only one spot… –Shows the perspective of the character – the audience sees only what the character sees –Symbolizes clarity or understanding for the character –Symbolize confusion or anger of the character –Mood – to make the audience feel the anger or confusion too –Shows only one part of the setting or only one character to so the audience is focused only on it – mysteries –Mood -- To keep the audience in suspense of what is happening outside of that spotlight

12. Lighting What might it mean? If the scene has bright lighting … –Symbolizes clarity or understanding for the character – ex. Sun rising over the horizon –Mood -- To keep the audience feel secure and happy about what has happened or going to happen –How might bright lighting effect a… Character vs character conflict? Character vs. group conflict? Character vs. environment conflict? Character vs. technology conflict Character vs. self conflict?

13. NOTES Summarize what you learned on the previous slides. How does lighting effect the mood of the audience?

14. Visual Effects 3. Camera Angles

15. Camera Angles Have similar effects on mood and audience as Lighting

16. Camera Angle Terminology Close-up - shows details about the character, object, or setting that is being focused one Medium shot – shows the characters in their specific setting Long shot - shows the characters in their LARGER setting Can you guess the effect of… Zoom in, Zoom out, Fade in, Fade out, the camera pans or is panning others?

17. What if? the camera focused on only one spot… –Camera on the shoulder of one character = –Shows the perspective of the character – the audience sees only what the character sees –Camera in a medium shot= –Shows only one part of the setting or only one character to so the audience is focused only on it –To keep the audience in suspense of what is happening outside of that camera angle

18. NOTES Summarize what you learned on the previous slides. How do camera angles effect the mood of the audience?

19. Sound Effects 1.Music Obviously, the sounds of the music is supposed to effect the mood of the audience Creepy music = ? Upbeat, fast-paced music = ? Light, chipper music = ? Etc.

20. NOTES Summarize what you learned on the previous slides. How does music effect the mood of the audience?

21. Sound Effects 2. Speaking Dialect (accents of the characters) Volume effect the mood of the audience If everyone is whispering = ? If everyone is shouting = ? If one person is speaking in a slow, southern drawl, but all other character are speaking quick, New York City accents = what might be implied about the one southern character? How might that make the audience feel towards the characters?

22. NOTES Summarize what you learned on the previous slides. How does speaking effect the mood of the audience?

23. Sound Effects 3. Special Effects computer generated sounds to create realistic, fictional, or fantasy settings Mood – to make the audience awed by the special effect Mood – to make the audience feel like they are right there in the moment –How might sound effects enhance a… Character vs character conflict? Character vs. group conflict? Character vs. environment conflict? Character vs. technology conflict Character vs. self conflict?

24. NOTES Summarize what you learned on the previous slides. How do special effects enhance the experience of the audience?

25. Groups Listen for what your group is going to analyze in each media image. A.Color B.Lighting C.Camera Angles D.Music E.Speaking F.Special effects G.Conflicts

26. Show your understanding by using some of the terms discussed today!