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Payroll Giving Back to the Future Presented by Christine Jenkins Managing Director CCWorks Ltd www.ccworks.co.uk
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Innovation is the conversion of knowledge and ideas into a benefit, which may be for commercial use or for the public good; the benefit may be new or improved products, processes or services
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Is all it takes
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But we don’t need to…………..
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1. Sponsor a Nurse at Work
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Why it Worked Single Emotive Cause Tangible Benefit Great Hook Dedicated resource
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Today’s workplace? Digital Sign up National Marketing Campaign Pre or Post Tax options One-off donation option
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2. Sponsor Form Sign Up
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Why it Worked Sponsor form concept understood Peer Pressure Easy sign up Small donations
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Digital Sponsor Forms Pre or post tax Email or social media Today’s workplace?
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St. James's Place What do these employers have in common?
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3. Staff Charity Funds
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Why they Work(ed) Simple ask Employee involvement Corporate culture Tangible benefits
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Today’s workplace? CoY employee giving Local and Regional Charities
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Question Who is the most famous payroll giver in the UK? CAPTION COMPETITION
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4. Children’s Promise Last Hour’s Pay Appeal
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Why it Worked Great Hook Big Brands Great Marketing One-off donation
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Today’s workplace?
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Case Study
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Other successes Barnardos Winners Club – payroll lottery BEN niche payroll giving PFO model – are large companies ready for change and a fresh approach?
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Q? christinejenkins@ccworks.co.uk 0845 612 3577 www.ccworks.co.uk www.bigchangeuk.co.uk
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