1. MARITIME AWARENESS INITIATIVE: PROGRESS REPORT Mark Brownrigg - Deputy Director-General (Policy) The Chamber of Shipping

2. Two main focuses  Promotional activity and profile  Education, Training and Careers

3. Promotional activity and profile  Common positive messages  More co-ordinated and pro-active promotion  Target young people especially  Draw and build on existing efforts and research  New positive name required

4. Education, Training and Careers  Clear advice on variety of careers  Common messages  Consider common core materials and “road map” through websites  Focus on careers teachers and parents  Co-ordinate different sectors’ energies country-wide

5. FUTURE STRUCTURE  Improved networking, not new body  At national level - agree messages and develop strategic plan  Regional delivery - ensure practical and relevant application

6. Profile & Promotional Activity - no group Education, Training & Careers WG Educational Issues Wider Careers Opportunities NATIONAL CORE GROUP Careers Materials Public Relations Statistics Websites REGIONAL IMPLEMENTATION through Regional Co-ordinating Committees AWARENESS INITIATIVE NATIONAL STRUCTURE Ad hoc working groups NATIONAL CORE GROUP REGIONAL IMPLEMENTATION through Regional Co-ordinating Committees

7. Regional Administrations YORKSHIRE & HUMBER NORTH EAST EAST MIDLANDS WALES WEST MIDLANDS LONDON SCOTLAND NORTHERN IRELAND NORTH WEST SOUTH WEST SOUTH EAST EAST OF ENGLAND SCOTLAND NORTHERN IRELAND NORTH WEST SOUTH WEST SOUTH EAST EAST OF ENGLAND

8. Regional Involvement  Regional Co-ordinating Committees  Link to 9 English regions, Scotland, Wales & Northern Ireland  Focused and relevant delivery - events, media, schools, etc  Involves widest range of interests  Shares load  Opens way for greater funding

9. Local maritime sector groups and associations REGIONAL DEVELOPMENT AGENCY (or NATIONAL EXECUTIVE) Local branches of Government or agencies (eg RN, MCA) Local politicians at all levels REGIONAL CO- ORDINATING COMMITTEES Local companies in maritime sector Individuals Regional Careers Networks Nautical Colleges, Universities and Museums AWARENESS INITIATIVE REGIONAL STRUCTURE NATIONAL CORE GROUP Regional branches of professional institutes

10.  Understand importance of the seas  Join with the maritime awareness initiative  Help us identify regional groups / leaders  Work with them to promote awareness and careers locally What can you do?