1. Using Links in Online Journalism Stories

2. Links Second only to text in their ability to convey information to the user A seamless and logical means of letting the user experience the story and explore it further Use only the best links Second only to text in their ability to convey information to the user A seamless and logical means of letting the user experience the story and explore it further Use only the best links

3. The gathering, organization and presentation of existing online content. Journalists produce original content and also connections to content that is already available. Blogs and social media sites have been quicker to embrace the concept than traditional sites. The gathering, organization and presentation of existing online content. Journalists produce original content and also connections to content that is already available. Blogs and social media sites have been quicker to embrace the concept than traditional sites. Curation

4. Creating Links Using HTML Use the anchor tag to link Create named anchors—to designate a portion of the Web page to link to Set the link target—to tell the browser to open the document in a new window or in the existing window Use the anchor tag to link Create named anchors—to designate a portion of the Web page to link to Set the link target—to tell the browser to open the document in a new window or in the existing window

5. Link functions: Background Backing up information Alternate points of view Further exploration Link functions: Background Backing up information Alternate points of view Further exploration Organizing links: Browser’s bookmarking feature Social bookmarking sites like delicious.comdelicious.com Paring links: There is no “right” number to include. Content should drive the number of links. Selecting Links

6. Presenting Links Users should know what they are going to get when they click on the link Presentation should provide an overview of what it is and who it comes from Links should be integrated into the story Users should know what they are going to get when they click on the link Presentation should provide an overview of what it is and who it comes from Links should be integrated into the story

7. Methods of Presenting Links Main story links—hyperlink text within the story Sidebar links—create separate links in addition to the main story Main story links—hyperlink text within the story Sidebar links—create separate links in addition to the main story

8. Good and Bad Story Links A recent report by the Animal Welfare Association estimated that more than 300 racing greyhounds are seriously injured each year. vs. The Anytown adoption agency is one of more than 100 in the United States.

9. An Awkward and Obscure Main Story Link A recent report by the Animal Welfare Association estimated that more than 300 racing greyhounds are seriously injured each year.

10. Poorly Written and Improved Link Text Is Greyhound Racing as Bad as They Say? Click here for a Greyhound Adoption Directory. vs The Greyhound Racing Association of America disputes criticisms of greyhound racing. An interactive directory from adopt-a-greyhound.org can help you find greyhound adoption centers near you. Is Greyhound Racing as Bad as They Say? Click here for a Greyhound Adoption Directory. vs The Greyhound Racing Association of America disputes criticisms of greyhound racing. An interactive directory from adopt-a-greyhound.org can help you find greyhound adoption centers near you.

11. Linking Issues Permission to link Link maintenance Risk of taking users away from the story Permission to link Link maintenance Risk of taking users away from the story

12. Link Maintenance Make sure they work Make sure they take the user to the promised information Make sure they work on several different computers Warn users of any extra software required to access a site Make sure they work Make sure they take the user to the promised information Make sure they work on several different computers Warn users of any extra software required to access a site

13. Sidebar Links and Shells Sidebar links add context A Shell is a collection of related links and information that gives users access to a wealth of related information Sidebar links add context A Shell is a collection of related links and information that gives users access to a wealth of related information

14. Types of Shells Beat shells Issue shells Story shells User shells Beat shells Issue shells Story shells User shells