1. Rip-off TV How to challenge big business by combining online and offline campaigning

2. The organisations National advocacy and campaigning charity 3,000+ on our e-campaigning list Grassroots work in Stockton-on-Tees Sustainable Livelihoods Approach Broad-based Community Organising

3. The issue In-depth Livelihoods research uncovers issues facing households Lots of people were facing the same problems with one high- cost lender

4. The grassroots response Used Community Organising to bring people together Asked company CEO to meet his customers No joy

5. Rip-off TV www.ripofftv.net

6. The online response Church Action on Poverty supporters emailed the CEO He agreed to meet – then backed out So they all phoned him up Success!

7. Making the change Buy As You View helped us get other lenders to the table Now working with OFT, CRC, customers and lenders A Code for Responsible Lending?

8. Scaling it up We needed all the lenders at the table – but one wasn’t keen So we did it again! But we had to take it further… –Direct action –Press and media

9. Success! On the way to a Code for Responsible Lending An award-winning campaign

10. What we learned 1 A mix of tools and channels In-depth Livelihoods research Community organising Creative use of new media Targeted email campaign Phone campaign Policy development Press and PR work Direct action

11. What we learned 2 Pick your targets Politicians couldn’t deliver this change Companies and their brands are vulnerable! No permanent enemies

12. What we learned 3 You don’t have to be big We did it all on a shoestring and with volunteers Only 100 people emailed the CEO in our first action We only managed to picket one store Our press release wasn’t printed anywhere

13. Over to you The X Factor for small campaign organisations 15 minutes to prepare a great campaign pitch Only one winner goes through Share the learning and your experiences

14. Over to you The parameters Staff capacity Three people: one F/T comms; one P/T campaigns; one F/T intern for 1 year Supporters 3,000 on list; 2,000 Facebook friends; 2/3 aged over 50; five local activist groups Budget £5,000 Don’t have Good links to MPs; celebrity endorsements

15. Over to you The issue: tax avoidance The richest pay less of their income in tax than the poorest Rich individuals avoid approx £13 billion per year Large companies are using tax havens to avoid paying £13 billion of tax each year Overall, this is costing us £25-100 billion per annum (the spending cuts are £30 billion per year) Churches’ task is to enable all people to enjoy life in all its fullness, to speak out and challenge unjust structures and practices which deny people this God-given opportunity

16. Over to you Hooks Government’s relaxation of rules in the summer Action Aid’s list of how the top 100 UK companies avoid tax Prominent (Christian) company bosses avoiding tax Any more that you can think of!

17. Over to you Objectives Tangible benefits for people experiencing poverty in the UK Build a growing movement Start to reframe the debate Raise some money for the campaign

18. Over to you Who wins? You decide!

19. Over to you What has worked for you?

20. www.church-poverty.org.uk/closethegap www.facebook.com/churchpoverty @churchpoverty www.thrive-stockton.org.uk www.facebook.com/thrivestockton @ThriveTeesside