2. Memory Intro HIS, FNE, ANV, HDU, BAS, FAC, OTN, ISP, LSA, ANP, NCA, VR IHOP, HDTV, SUV, FBI, NASA, ESPN, NFL, NASCAR, NCAA

3. Memory Process

4. Memory I. Information Processing A.There are 3 steps in information processing: 1.Input - information received from senses. 2.Central Processing – storing (in memory) and sorting (by thought) of this information in the brain. 3.Output – ideas and actions that result from processing. II. Taking in Information: Narrowing Input A.Selective Attention - focusing one’s attention on a limited amount of inputs.

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6. Memory I. Information Processing A.There are 3 steps in information processing: 1.Input - information received from senses. 2.Central Processing – storing (in memory) and sorting (by thought) of this information in the brain. 3.Output – ideas and actions that result from processing. II. Taking in Information: Narrowing Input A.Selective Attention - focusing one’s attention on a limited amount of inputs. B.Feature Extraction – locating and identifying characteristics which are deemed important. AKA: knowing what to look for

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13. Memory I. Information Processing A.There are 3 steps in information processing: 1.Input - information received from senses. 2.Central Processing – storing (in memory) and sorting (by thought) of this information in the brain. 3.Output – ideas and actions that result from processing. II. Taking in Information: Narrowing Input A.Selective Attention - focusing one’s attention on a limited amount of inputs. B.Feature Extraction – locating and identifying characteristics which are deemed important. AKA: knowing what to look for III.Storing Information: Memory - storage of inputs. 3 types of memory: A.Sensory Storage - Holds information for only a fraction of a second.

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16. Memory I. Information Processing A.There are 3 steps in information processing: 1.Input - information received from senses. 2.Central Processing – storing (in memory) and sorting (by thought) of this information in the brain. 3.Output – ideas and actions that result from processing. II. Taking in Information: Narrowing Input A.Selective Attention - focusing one’s attention on a limited amount of inputs. B.Feature Extraction – locating and identifying characteristics which are deemed important. AKA: knowing what to look for III.Storing Information: Memory - storage of inputs. 3 types of memory: A.Sensory Storage - Holds information for only a fraction of a second. B.Short-Term Memory 1.Short-term memory is limited in capacity to about seven items and in duration by subject’s active rehearsal. 2.May last from a few seconds to a few minutes. 3.How do we keep from immediately forgetting information? a.Rehearsal - Repetition will help to remember. b.Chunking

19. Memory I. Information Processing A.There are 3 steps in information processing: 1.Input - information received from senses. 2.Central Processing – storing (in memory) and sorting (by thought) of this information in the brain. 3.Output – ideas and actions that result from processing. II. Taking in Information: Narrowing Input A.Selective Attention - focusing one’s attention on a limited amount of inputs. B.Feature Extraction – locating and identifying characteristics which are deemed important. AKA: knowing what to look for III.Storing Information: Memory - storage of inputs. 3 types of memory: A.Sensory Storage - Holds information for only a fraction of a second. B.Short-Term Memory 1.Short-term memory is limited in capacity to about seven items and in duration by subject’s active rehearsal. 2.May last from a few seconds to a few minutes. 3.How do we keep from immediately forgetting information? a.Rehearsal - Repetition will help to remember. b.Chunking C.Long-term Memory - Information storage that has unlimited capacity and often may last indefinitely. (Storing information for future use)

20. Memory Why We Remember What We Remember A. Primacy effect - initial information is usually remembered more than later information. B.Recency effect - last bit of information is remembered better because little time has passed. C.Distinctiveness - information that is different stands out from mundane. D.Frequency Effect - info that is repeated is remembered better. E.Associations - info that is attached to other info is better remembered F.Reconstruction - filling in the blanks

21. Primacy and Recency