1. 1 C28– May 14, 2008 Business 54 - Introduction to eCommerce Spring 2008

2. 2 C28– May 14, 2008 Class Game Plan  More on Gaming.  Online Games.  Lab Time.

3. 3 C28– May 14, 2008 Online Games  Types of games:  RPG.  Sports.  Shooter.  Strategy.  Sports.  Massively Multiplayer Online Games (MMOGs aka The Micro-verse).  Most often played online games:  52% Puzzles, Board games, Game Shows, Trivia, Cards.  22% Action, Sports games, Strategy/Role-playing games.  9% Shockwave/Flash Browser-based mini games.  6% Persistent Multiplayer universe.  11% Other.

4. 4 C28– May 14, 2008 Online Games  Types of Gamers:  Power Gamers.  Social Gamers.  Leisure Gamers.  Dormant Gamers.  Incidental Gamers.  Occasional Gamers.

5. 5 C28– May 14, 2008 Online Games  Virtual Currency / Trading.  More on the Demographic.  Gaming Farms.  Marriage of Community and Entertainment.  Revenue Models.

6. 6 C28– May 14, 2008 C17 - April 7, 2008 Non-Lloyd Questions…… (and maybe some) Answers

7. 7 C28– May 14, 2008 C17 - April 7, 2008 Lab Time  Visit the EverQuest game site: https://signup.worldofwarcraft.com/trial/10dayfreetrial.htm Explore the site. Enroll in the free trial (it’s free, but does require you to create a login ID and Password. PLEASE, be sure NOT provide any optional personal info!). Once downloaded / installed, play the game.  Think about:  Does the idea of Online Gaming appeal to you?  Does the site / game have appealing content / Look and Feel to it?  What are some of the business issues you see with running an Online Game-Oriented Site?