1. THE IMPORTANCE OF GOOD COMMUNICATION IN NONPROFIT ORGANIZATIONS Lynn M. Wilhelm Professor D. Coggins Industrial Psychology LDR 621 Siena Heights University October 8, 2012

2. Communication is the ability to share information.

3. Communication can raise awareness, persuade, build relationships, and helps increase funding.

4. Interpersonal Communication

5. Face to face is best…

6. However… Facebook, Twitter, LinkedIn, Instagram, and Blogging has given nonprofit the opportunity to convey their mission, needs, and results to more people with minimal expense.

7. Ensure understanding of expectations.

8. Be specific & relevant… Everyone takes in information differently.

9. Listen… twice as much as you talk!

10. How can nonprofit increase effective communications when the mission is the main focus?

11. Internal Communications

12. CEO Good communication must start at the top.

13. Programming Sustain the mission Continuous Training to be cutting edge Development Where is the money coming from?

14. Finance Finance must be able to communicate effectiveness, accountability, and transparency.

15. Stakeholder Communication Effective communication with board trustees, community, donors, corporate, government, volunteers, committees and clients is vital to the existence of a nonprofit.

16. Perception of an organizations Public Image can make or break a nonprofit organization.

17. Donors invest in a nonprofit. Nonprofit’s must invest in their donors.

18. Communicate and Connect with the Media

19. How does the lack of communication impact the success of an organization?

20. Inaccurate Perception Questioning use of funds Loss of Community Support Loss of Credibility Loss of volunteers Loss of interest in the mission Loss of donors Loss of funding

21. In conclusion, the Mission may be the purpose for a nonprofit to exist but communication is key to building and maintaining a successful nonprofit organization.

23. Barnes, S. (2011) Guidelines for successful communication with clients. Retrieved from http://www.smashingmagazine.com/2011/01/24/how-to-remain-productive-when-working-with-clients/ Jernigan, K. (2012) Effective Communication Skills in Business. Retrieved from /www.ehow.com/facts_5163239_effective- communication-skills-business.html Lauer, Larry D. (1997) Communication power: energizing your nonprofit organization. Aspen Publishers. Levy, P.,(2009) Industrial organizational psychology understanding the workplace. New York, Worth Publishers Lewis, G.(2011) Successful stakeholder communication. Retrieved from http://www1.ifc.org Miller, K. L.(2012) Nonprofit communications trends report 2012. Retrieved from http://nonprofitmarketingguide.com/freemembers/2012NonprofitCommunicationsTrendsReport.pdf Ottenhoff, B. (2011)The importance of communication in nonprofit management. Retrieved from http://ceo.guidestar.org/2011/08/04/the-importance-of-communication-in-nonprofit-management/ McNamara, C.(2010) Basics in Internal Organizational Communications. Retrieved from http://managementhelp.org/organizationalcommunications/internal.htm Sylvester, J. (2011) The top 10 reasons to communicate Retrieved from http://www.hrzone.co.uk/blogs/johnsylvester/motivation-matters/top-10-reasons-communicate Whaling, H. (2010) 5 metrics for nonprofit communication. Retrieved from http://prtini.com/5-metrics-for-nonprofit- communication/. A history of project management – the white paper 2011 (2011). Retrieved from http://edge.papercutpm.com/ References