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Published byBenjamin Manning Modified over 8 years ago
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You can’t prevent people from objecting, so get over it! Don’t take objections personally Deal with your own objections first Handling objections is a skill that you can learn. Training
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Don’t treat all objections as excuses as some may be real Ask questions – Seek to understand rather than struggle to be understood Actively listen – You have 2 ears and one mouth for a reason! Learn the Feel – Felt – Found technique Training
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Get their defences down by agreeing with them (Feel). Don’t answer the first objection, instead get to the real objection by asking ‘Apart from that is there anything else?’ Keep asking till you get to the last and real objection Question and uncover ‘So why do you think...or why do you say?’ Training
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Get on their side with Felt ‘I felt that way too but…’ Reposition with Found ‘What I found is…’ Re-offer based on the new reposition Use same questioning skills if more objections arise Training
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Objections: Cheap Copy Doesn’t last long Never heard of it I only use designer Training
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Technique: I know what you mean – Agreeing technique Get to real objection – ‘Apart from that is there anything else’ Question and uncover ‘So why do you think it is copy, cheap perfume..’ Use Feel, Felt, Found Re-offer based on new reposition – ‘So now would you like to buy one of our exclusive, affordable high quality perfumes?’ Training
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I found… Cheap – It is affordable not cheap because…(use feel, felt, found) Copy – We have 150 perfumes in our range all originally produced from Drom… Doesn’t last long – ‘Olfactory fatigue’ and ‘A fortiori logic’ answers Never heard of it – ‘Don’t advertise – tie in with benefit – Save you money I only use designer – Educate – Designers don’t design their perfumes Training
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Objections: It’s a Pyramid I have no time I have no money I am not interested I don’t know anyone I am busy I want to think about it (Smoke screen!) Training
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Technique: I know what you mean – Agreeing technique Get to real objection – ‘Apart from that is there anything else’ Question and uncover ‘So what do you understand by Pyramid’ Use Feel, Felt, Found Re-offer based on new reposition – ‘So would you like to join a ‘pyramid’ where you can be the CEO and earn as much?’ Training
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Another useful technique: For objections like ‘I don’t have money’ or ‘I don’t have time’ etc, you can increase the pain with questions like: “So how long has that been going on?” “So who really controls your time?” “How much longer do you want to be struggling with time…money?!” Training
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I found… Pyramid – We are already working for pyramids! Benefit – You can earn more than your sponsor No time (and busy) – By building this part time I could earn enough to free up my time No money – That is the more reason you should do this to make more money…minimum starting cost £10. I want to think about it – Let me help you make an informed decision. Training
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