1. BTEC Creative Media Production UNIT: 3 TASK 1

2. Learning Intentions To understand the nature and purposes of research in the creative media industries To know what each research method entails

3. YOUR TASK You have to show an understanding of the different research methods. You will need to complete: A document which shows you understand the different research methods

4. QUANTITATIVE RESEARCH Quantitative research: this is research based on measurable facts and information that can be counted, thus producing numerical and statistical data. Quantitative research includes programme ratings, box office takings, readership circulation figures and web- site hits. The data generated from quantitative research can often be presented numerically, often in the form of tables, charts and diagrams.

5. QUALITITATIVE RESEARCH Qualitative research: this is research based on opinions, attitudes and preferences rather than hard facts and figures. Qualitative research is important to the media industry as it is used to find out what individuals and groups think and feel about a particular media production. It is also used by advertisers to obtain peoples responses to an advertising campaign.

6. SECONDARY RESEARCH Secondary research: this is research using existing information that has already been gathered and analysed by other people or organisations. Secondary research can come from such sources as books, journals, photo libraries, archives and mainly the internet.

7. PRIMARY RESEARCH Primary research (also called field research) involves the collection of data that does not already exist, which is research to collect original data. Primary Research is often undertaken after the researcher has gained some insight into the issue by collecting secondary data. This can be through numerous forms, including questionnaires, direct observation and telephone interviews amongst others. This information may be collected in things like questionnaires and interviews.

8. DATA GATHERING AGENCIES An example of this is: The Broadcasters' Audience Research Board, or BARB, is the organisation that compiles audience measurement and television ratings in the United Kingdom. Currently, BARB have approximately 5,100 homes (equating to approximately 11,500 individuals) 1 participating in the panel. The box records exactly what programmes they watch, and the panellists indicate who is in the room watching by pressing a button on a remote control handset. The data are collected overnight and published as overnight ratings at around 9.30 the following morning for use by TV stations and the advertising industry.

9. SELF GENERATED While consumers participate less in traditional surveys, they generate more information than ever before. Consumers cache their lives online and are ubiquitously available via mobile devices. As researchers we have the chance now more than ever to fuse methods and generate more insights without actually asking questions. By observing consumers’ actions, becoming friends online, scraping publically available content and text- analyzing it, getting physiological measures like reaction times and mouse clicks we can come to a more full understanding of consumers through these neo-observational research.

10. AUDIENCE RESEARCH Audience research is the collection and analysis of information about the target audience for a particular media product or a particular sector in the media industry. Effective and successful media productions target their intended audience and communicate to them in an effective way. Knowing your target audience, and how they tick, is really important as the media industry becomes increasingly fragmented

11. MARKET RESEARCH The collection and analysis of information about the market within which a particular product will compete with other products for a similar audience or for revenue. The media market place is highly competitive. Media producers often undertake extensive and detailed research into there targeted market. Otherwise they commission other companies to undertake research for them.

12. PRODUCTION RESEARCH Production research is the collection and analysis of information for the content and production of a media product. If the audience research id good and the market analysis is favourable a media company may decide to launch a new product.

13. ASSESSMENT P1,M1,D1