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The Nomination Process. Joining the Race Self Announcement –Candidates announce they are running for office usually in a public event.

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Presentation on theme: "The Nomination Process. Joining the Race Self Announcement –Candidates announce they are running for office usually in a public event."— Presentation transcript:

1 The Nomination Process

2 Joining the Race Self Announcement –Candidates announce they are running for office usually in a public event. http://www.youtube.com/watch?v=CdRVzoTdSMs Exploratory Committee –A group which evaluates the chances of a candidate winning the election/nomination. –http://www.youtube.com/watch?v=5M66J3th2Nshttp://www.youtube.com/watch?v=5M66J3th2Ns Draft

3 Establishing a Campaign Organization Local Campaign - Small Group of Volunteers Help Elect Officials. Presidential Campaign -Thousands of Volunteers -Paid Staff Members -Campaign Manager -Public Opinion Pollster -Media Consultant -Fun Raising Specialists -Accountants -Lawyers. -Offices in every stat and major cities.

4 Building a War Chest How? Phone Calls Websites Fundraisers Emails Obama vs Romney http://elections.nytimes.com/2012/campaign-finance

5 Developing Campaign Strategies and Themes Tone -Positive vs Negative https://www.youtube.com/watch?v=JfQxHHQPtI0 https://www.youtube.com/watch?v=bVaw5cTjxmk Theme -“Simple Idea Repeated Over and Over” Obama -2008 -2012 Romney -2012 “Big Change”

6 Developing Campaign Strategies and Themes Targeting –What is targeting? –What types of groups are being targeted in this election?

7 Reaching Voters Retail Politics –Meet and Greet Style with Direct Personal Contact. Wholesale –Reaching Voters on the Large Scale Microtargeting –Targeting a Specific Small Group of Voters

8 Retail, Wholesale, or Microtargeting http://www.youtube.com/watch?v=QEpCrc MF5Pshttp://www.youtube.com/watch?v=QEpCrc MF5Ps http://www.nbc.com/saturday-night- live/video/clinton-at-mcdonalds/2871/http://www.nbc.com/saturday-night- live/video/clinton-at-mcdonalds/2871/ http://www.youtube.com/watch?v=0YhDQ JU1NlEhttp://www.youtube.com/watch?v=0YhDQ JU1NlE

9 Locking Up the Nomination Democratic and Republican National Conventions –Candidate is Selected and the Vice President is Chosen. –Opportunity to Celebrate the Party http://www.youtube.com/watch?v=yoqKdWY692k http://www.youtube.com/watch?v=i5knEXDsrL4&feature=related

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