1. Persuasive Speaking There are 3 main purposes – A. To attempt to change beliefs – B. To attempt to change behavior – C. To attempt to prove a fact to be true

2. Aristotle cited 3 persuasive forces. A. The reputation of the speaker (ethos) B. Emotional appeals (pathos) C. Logical arguments (logos) – 1. Facts – 2. Statistics – 3. Examples – 4. Expert opinion

3. Support and Authority LOGOS 1. Fact – a statement which can be proven to be true. – Barak Obama is the President of the United States.

4. Logos Continued 2. Example – individual instances that might suggest a truth – According to the Governor’s Highway Safety Association, there are only six states that ban handheld cell phones for all drivers. These states are California, Connecticut, New Jersey, New York, Oregon and Washington. This information was taken from an article entitled Cell Phone Driving Laws from December 2009.

5. Logos continued 3. Expert opinion- an authority in the field. Be sure to state his/her title and explain what makes them an authority. – Professor Joe Franzini, a water expert from Stanford University says…

6. Logos continued 4. Statistics – any numerical measurement that provides insight into the topic. Be sure to cite the month, date, and year of the statistic and explain where the information came from. – MSNBC.com reported on December 4, 2009 that President Obama’s approval rating dropped below 50 percent for the first time in his administration.