1. + Fonts Mr. Mistler Fonts

2. + Fun Facts About Fonts There are thousands of fonts out there Some cost money Apples and PC’s have different fonts pre- installed Fonts cannot be copyrighted In the art world, fonts are called TYPEFACES

3. + Part One

4. + There is a Reason for Fonts Just like images, fonts can make or break a site. Graphic designers are trained to ALWAYS choose the correct font. Most can often identify a font from memory. Web designers should also be masters of fonts, but they can’t use them as much because of usability issues. Just because a font is pretty doesn’t mean it’s appropriate.

5. + Serif Fonts Serif fonts have “feet” Serif is defined as a short line at the end of the main strokes of a character EX: Times New Roman, Garamond

6. + Sans Serif Sans means without Sooo…sans serif means without feet EX: Arial, Helvetica, Verdana

7. + Part One

8. + Font Types Serif Sans-serif Scripts Mistral, Edwardian Script Dingbats  Wingdings

9. + Identifying Fonts Your design should ALWAYS have an appropriate font How do you decide what fonts are appropriate??!! Serif fonts:_____________? Sans-serif fonts:_________________?

10. + Professional Businesses/Fonts Large businesses Trump Towers Fidelity

11. + Modern Fonts Ikea AT&T Google Apple

12. + Romantic Fonts Wedding Photographers Romantic Restaurants

13. + Urban/Edgy Fonts Johnny Cupcakes Pacific Sunwear

14. + Many more categories…. Ethnic Holiday Handwriting Olde style Gothic

15. + Two more things…. Leading Kerning

16. + And a graphic design rule… *****When typing, always use ONE space after a period. You may have learned in typing class to use two spaces but that is incorrect. All graphic and web designers only use one space. So get in the habit of only using one. If your English teacher yells at you, tell him/her my magic rule.