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Contrast Repitition Alignment Proximity Fonts Quizzzzz DESIGN PRINCIPLES AND FONT RULES

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Presentation on theme: "Contrast Repitition Alignment Proximity Fonts Quizzzzz DESIGN PRINCIPLES AND FONT RULES"— Presentation transcript:

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2 Contrast Repitition Alignment Proximity Fonts Quizzzzz DESIGN PRINCIPLES AND FONT RULES http://paper-leaf.com/blog/2012/10/principles-of-design-quick-reference-poster/

3  The idea behind contrast is to avoid elements on the page that are merely similar.  If the elements (type, color, size, line thickness, shape, space, etc.) are not the same, then make them very different.  Contrast is often the most important visual attraction on a page. CONTRAST Return to menu http://www.walkingpaper.org/5715

4  Repeat visual elements of the design throughout the piece.  You can repeat color, shape, texture, spatial relationships, line thicknesses, sizes, etc.  This helps develop the organization and strengthens the unity.  Example: All the slides on this presentation share the same theme and fonts.. As well as directional arrows. REPETITION Back to home page

5  Nothing should be placed on the page arbitrarily. Every element should have some visual connection with another element on the page. This creates a clean, sophisticated, fresh look.  Does everything line up or have you got things centered, left aligned or out of place?  Example: The information on this slide is and the previous slides all are aligned so that they are aesthetically pleasing for the viewers. ALIGNMENT Back to home page http://www.hudikchinga.com/2014/08/core-design-priniples.html

6  Items relating to each other should be grouped close together.  When several items are in close proximity to each other, they become one visual unit rather than several separate units.  This helps organize information and reduces clutter. PROXIMITY Back to home page

7  All fonts should be consistent through out the presentation/ design.  The fonts titles should be different than the body of information.  One must remember to keep all the principles of design in mind when selecting fonts. FONTS Back to home page

8  Serifs are semi-structural details or small decorative flourishes on the ends of some of the strokes that make up letters and symbols.  An example would be the Times New Roman font.  Sans serif does not have these details or flourishes. An example would be the Arial font. SERIF VS. SAN SERIF Back to home page http://maconprinting.com/serif-versus-san-serif-fonts

9 1)Which is better example of good alignment? a) A bunch of pictures scattered throughout a page. b) A page with all bullet point on life side and visual on right side 2) What is the best font for a title? a)San serifSan serif b)SerifSerif 3) When choosing a font color, one should..? a) Pick a font similar to the background color b) Pick a font that is opposite of the background (ex: light background, dark font) QUIZ

10  YOU’RE RIGHT!!!! TRUE Go back to quiz

11  Try again…. FALSE  Back to quiz!


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