1. By AsiaLatina: Javier Allard Jorge Rodriguez Catalina Breton Zhu Da Alexis Gonzalez

2. History 1981 Nordic Nordic Telephone (NMT), the first international mobile phone network, is built 1991 GSM- a new mobile standard opens up Nokia equipment is used to make the world’s first GSM call Mobile revolution 1992-1999 1992 Jorma Ollila becomes CEO of Nokia (access to international finance markets) 1994: World’s first satellite call made using a Nokia GSM handset 1998 Nokia becomes the leader in mobile phones Source: Presentation “Nokia competing in the third vawe: business insights” By Outi Sutinen Nokia 2000-today 2002: First 3G phone, 6650 2003: Nokia launches N-Gage – mobile multiplayer game 2005: The billionth Nokia phone-a Nokia 1100-is sold in Nigeria Today: market leader (40% market share 4/4 quarter 2007 –Nokia’s market share exceeded the combined shares of its next three biggest competitors: Samsung, Motorola and Sony Ericsson. (http://www.nytimes.com/2008/01/ 25/technology/25nokia.html) 2008/2009 market leader Is today worlds 5th most valued brand If we analyze the history the key factor is the capability to innovate and capture the emerging markets.

3. Nokia Strategy “Nokia’s strategy is to build trusted consumer relationships by offering compelling and valued consumer solutions that combine beautiful devices with context enriched services.” Nokia’s strategy is to build trusted consumer relationships by offering compelling and valued consumer solutions that combine beautiful devices with context enriched services. Sources: http://www.nokia.com/A4425426http://www.nokia.com/A4425426. http://www.nokia.com/about- nokia/company/vision-and-strategyhttp://www.nokia.com/about- nokia/company/vision-and-strategy.

4. Nokia Strategy Research at Nokia “Nokia's continuous high investment in R&D is one of our key success factors. As of April 1, 2007, we had R&D centers in 11 countries and employed 14,500 people in research and development, representing approximately 32% of Nokia’s total workforce. R&D expenses totaled EUR 3,9 billion in 2006, representing 9,5% of Nokia’s net sales in 2006, compared to 11.2% of net sales in 2005 and 12.9% of net sales in 2004” “Nokia maintains strong global contacts to monitor and influence technological developments. We actively participate in standardization and R&D projects in cooperation with universities, research institutes, and other companies.” Source: http://www.nokia.com/about-nokia/research/overview

5. Nokia Strategy R&D in Organizations: Expenditure in 2005 $bn % sales Ford8.0 5 Pfizer7.415 Siemens6.5 7 Johnson & Johnson6.312 Microsoft6.1 16 GlaxoSmithKline5.7 14 Samsung5.4 7 Nokia4.711 Source: Innovation Management and New Product Development (4th Edition) by Paul TrottInnovation Management and New Product Development (4th Edition)

6. Nokia Strategy Open Innovation Nokia and prestigious technology institutions around the world works together in order to enhance innovation efficiency and add value to the firm and as a consequence to costumers. The list of the strategic academic partners: University of Southern California University of Cambridge UC Berkeley Tsinghua University Tampere University of Technology Stanford University Source: http://research.nokia.com/openinnovation. Massachusetts Institute of Technology Helsinki University of Technology ETHZ (Eidgenössische Technische Hochschule Zürich EPFL (Ecole Polytechnique Fédérale de Lausanne)