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Published byBrianne Pitts Modified over 9 years ago
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ECR Europe Project Update 15 January 2004
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Running projects Optimal Shelf Availability Shrinkage Collaborative CRM POS Data Traceability for Consumer Safety
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OSA Now concentrating on: –Measurement –Alignment –2004 conference
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OSA Measurement - 2 work items: ‘macro-level’: European OSA Index (track progress) ‘micro-level’: Harmonised methodology for company measurement & alert system
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OSA Alignment: National ECR organisations with OSA projects invited to report at full project team meetings - 22 January
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Shrinkage Now concentrating on: 2003-2004 shrinkage survey (track evolution since 2000) Support for national ECR shrinkage projects/seminars European shrinkage seminars (11 February) Follow-up of hot store research ==> concrete guidance Contribution to GLP (shrink pilot) Contribution to 2004 conference
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Shrinkage Shrinkage survey: help from national ECRs needed to finalise retailer database by 23 January 2004 (lists to be sent)
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Shrinkage Support for national ECR shrinkage projects: material and speakers for information seminars methodology for projects (roadmap) Projects/seminars completed, running or planned: Austria, Finland, Netherlands, Italy, Sweden/Norway, Portugal, Turkey, UK (packaging damage)
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Shrinkage Shrinkage seminar series (11 Feb): National ECRs - please distribute invitation with website link (sent on 5 January) http://www.
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Collaborative CRM Now concentrating on: Further concept development: collaborative CRM new demand side management strategy for differentiation (Board level discussion) Implementation: CRM readiness survey Learning: seminar series in planning stage CRM in global ECR scorecard Contribution to 2004 conference
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Collaborative CRM CRM Readiness Survey: Mail sent 3 December 2003 to National ECRs for distribution to members Deadline for replies: 15 January 2004 Replies received to date: 48 Target: 200 (!)
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Collaborative CRM CRM Readiness Survey - responses received: 48 responses 36 manufacturers (25 companies) 12 retailers (9 companies) 12 countries
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Collaborative CRM Responses to survey
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POS Data Management Now concentrating on: providing support to ECR Europe projects networking meetings to share experiences no stand-alone work items planned
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Traceability for Consumer Safety Update provided under earlier agenda point
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