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Partner Selection and Relationship Development Professor Levent Altinay Strategy and Entrepreneurship Oxford Brookes University.

Published byTobias Cameron Modified over 9 years ago

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Presentation on theme: "Partner Selection and Relationship Development Professor Levent Altinay Strategy and Entrepreneurship Oxford Brookes University."— Presentation transcript:

1 Partner Selection and Relationship Development Professor Levent Altinay Strategy and Entrepreneurship Oxford Brookes University

2 Partner Selection Criteria....  Brand:  Reputation and image  Experience and knowhow  Size, market share and length of time operating  Product/service  Quality of product/service  Product line/variety  Innovation  Level of skill required

3 Partner Selection Criteria....  ‘Trustworthy’  Responsible  Communication: effectiveness & efficiency  Support provided  Pre and post partnership  Supply chain logistics  Degree of flexibility  Long term, ambitious plans for growth

4 Relationship Development……..  Relationship is developed both at pre and post stages of partnership  Good quality relationship leads to satisfaction and financially beneficial partnership  Trust, in the forms of benevolence, honesty and competence, is essential for relationship development

5 Brand Reputation and Infrastructure ExpertiseSupport Positive and Sincere Attitude Responsive and Considerate Transparency Willingness to adapt Friendship BenevolenceHonestyCompetence Communication and Knowledge Flow Competence Related Antecedents Attitudinal Related Antecedents Components of Trust Relationship Development…..

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