1. Nigeria Case Study

2. Nigeria Case Study Growth Potential Brazil- 3million TIVNigeria- 50 000 TIV

3. Nigeria Case Study: Establishment of Assembly plant

4. Nigeria Case Study: New Automotive Policy ProcessProcess Engineering Engineering Nigerian Industrial Revolution Plan (NIRP) Diversification of Nigeria’s economy and revenues through industry Increase manufacturing’s contribution to GDP from: - 4% to 6% by 2015; and - >10% by 2017 Elements of the Automotive Development Plan

5. Nigerian Case Study: Proudly Nigerian Products

6. Nigerian Case Study: Skills Development

7. Skills Development Process EngineeringQuality AssuranceTotal Customer ServiceSupply Chain ManagementHuman Resources

8. Skills Development

10. Other Growth Initiatives: Retail Network Expansion

11. Geographic coverage Service capacity Increase focus on our markets Brings us closer to our customer Zimbabwe. Direct Dealer Distribution Model Dealer Network to satisfy customer needs Network quantity & quality Zambia Malawi

12. Other Growth Initiatives

13. Brand Building

14. Challenges  Government policy uncertainties  High country risk factor: African countries represent 50% of the highest risk countries  Erratic market conditions: forex fluctuation, duty structure changes  Logistics network challenges in distributing products across the region  Lack of reliable market information: limited statistical data and market intelligence

15. Challenges  Competitiveness of key markets: based on the World Economic Forum Competitiveness Index. Those at the bottom end of the scale are:  Kenya 90  Ghana 111  Nigeria 127  Angola 140  Grey market penetration: grey market estimated to be 10 X new vehicle market size  Skills shortage: not enough requisite skills hinders growth of the motor industry in Africa

16. Building Automotive Industry: Opportunities Process Engineering Growing TIVImproved Road NetworkBetter Fuel Network

17. Building Automotive Industry Benefits Employment CreationGreater GDP ContributionEconomic LinkagesSME development in respect of Automotive parts, components and servicesSkills DevelopmentTechnology and Innovation advancement

18. Building Automotive Industry

20. Thank You