1. Advanced Predictive Analytics Prof Sunil Wattal

2. Agenda Introductions Intro to Data Analytics Course Logistics Overview of Topics Setting up SAS EM

3. Data Analytics McKinsey Report ◦shortage of 1.5 million analytics individuals in US

4. Data Analytics Big Data market size ~ $7billion in 2012 ◦40% growth rate

5. Big Data What is a quintillion? 90% of world’s data generated in last 2 years

6. Where does Big Data come from?

8. Data Analytics Examples Google: Targeted Advertising Bank: Default Prevention Call Centers: Speech recognition Pharma: Salesforce planning Netflix: Recommendations, Planning Content WalMart: Inventory Planning

9. Examples

10. Example : Twitter Analytics Examples: Quantitative Insights : Klout

11. Regression Most common statistical method Impact of one or more variables (independent variable) on some outcome (dependent variable) Applications: promotional response, price elasticity

12. Logistic Regression Regression analysis with the outcome is a categorical variable Can calculate the odds ratio / probability of an event happening Examples: Likelihood of winning an election, likelihood of winning a game

13. Web Analytics Is your website working hard enough? What metrics can help you answer that?

14. Web Analytics Metrics

15. Neural Networks Neural Networks are analytic techniques modeled after the (hypothesized) processes of learning in the cognitive system and the neurological functions of the brain Advanced data mining tools used where other techniques do not product satisfactory results Example: coors tested the relation between chemical composition of beer and its taste

16. Visualization How can you represent hundreds of tweets

17. Dealing with Data Variable selection Model assessment Model scoring

18. Twitter Analytics Qualitative Analytics – Stream Graphs

21. Organizational Buy-In Strategic Alignment Technology and Infrastructure Multi-channel analytics

22. When Walmart can use weather predictions to send supplies, why not FEMA?

23. Concerns about Big Data Widespread tracking Privacy False positives ‘Bad’ customners

24. Questions