2. About Midwest Living Magazine Midwest Living editorial covers 12 U.S. states: Illinois, Wisconsin, Michigan, Ohio, Indiana, Missouri, Iowa, Minnesota, North Dakota, South Dakota, Nebraska and Kansas. Bi-monthly print magazine reaching nearly 4 million readers. Median HHI $69,870; homeowners 85%; median age 57 years; 70% attended-graduated college/graduate school.

3. www.MidwestLiving.com An average of 667,000 Unique Visitors to Midwest Living’s website over a three month period (October to December, 2014)

4. Social Media Distribution Channels 141,000 MWL Followers (up 178%) 51,000 MWL Followers (up 24%) 8,600 MWL Followers (up 21%) 8,000 MWL Followers (up 167%) 290 MWL Followers (as of January, 2015)