1. James King James.King@nih.gov February 27, 2014

2. 2 Jan. 2010 – James Kane ‘rocks’ SLA Leadership Summit May 2011 – Call for Loyalty Project Chapter Proposals June 2011 – Chapters selected and loyalty survey results posted Aug. 2011 – Jim started working with each chapter individually Dec. 2011 – All six chapters meet virtually for first time 2012-2013 – Chapters work on five focus areas & Jim Kane builds Field Guide Jan. 2014 – Loyalty Field Guide posted to web site

3. FLORIDA/CARIBBEAN - Dee Baldwin, Joy Banks, Liz Bumgarner MARYLAND - Ashley Conaway, Annette Haldeman, Cindy Sheffield, Diane White MINNESOTA – Molly Dinneen, Dru Frykberg, Karen Mackey, Rachel Wangerin ROCKY MOUNTAIN – Julie Cavender, Recca Larson, Jason Youngstrom SOUTHERN CALIFORNIA – Robin Dodge, Drea Douglas, Bill Lee WASHINGTON, DC CHAPTER – Lois Ireland, Marie Kaddell, James King, Victor Monte, Mary Talley, Chris Vestal James Kane - http://jameskane.com/ 3

5. Three Simple Questions:  Do you make my life safer?  Do you make my life easier?  Do you make my life better?

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9.  Increased engagement/participation  as a leader, volunteer, and/or contributor to events/activities  Forgiveness  for mistakes and missteps made by the organization and individuals  Advocacy  to peers, employers, stakeholders, media  Retention  of membership 9

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12.  Community Engagement – Southern California  Leadership - Minnesota  Member Relations – Rocky Mountain  Remote Member Engagement – Florida and Caribbean  Sponsor Relations – Maryland and Washington, DC 12

13. How do we broaden our appeal beyond librarians? 13  Actively look for opportunities  Identify natural overlap areas  Start with Library and iSchools  Partner with related regional associations

14. How do you continue to develop leaders while also protecting from burnout?  Burnout Mitigation  Recognition of Past Leaders  Restructuring 14

15. For a better Member experience, how do we get to know our members better?  Exploring CRM  Work with HQ  Add fun to board intros  Personal Outreach to Members  Experiment with events 15

16. How do you encourage engagement when members are spread so far?  Act regionally  Get personal  Patience 16

17. How do we foster vibrant and two-way relationships with current and potential sponsors?  Change mindset  Created sponsorship tiers  Eliminate Fundraising Chair  Created Sponsorship Toolkit 17

19. a strong sense of connectedness. SLA builds a sense of belonging through:  Recognizing  Insight  Proactive  Inclusion  Identity

20. making a difference. SLA builds a sense of purpose through:  Vision  Fellowship  Commitment

21. Confidence that the organization is dependable. SLA builds and maintains trust in these ways:  Competency  Character  Consistency  Capacity

23.  Question Everything  Start Small  Study the Organizational Loyalty Field Guide  Connect with one of the Loyalty Project chapters  Convert Membership Director to “Loyalty Czar”  Loyalty Czar training

24.  James Kane, author:  Twitter (@james_kane)  Facebook (jameskane.loyalty)  SLA Loyalty:  http://loyalty.sla.org/  James King - James.King@nih.gov  SLA Loyalty Project List