1. Mastering Supply Chain Integrity in the Australian Food Industry 11 May 2011

2. 2 About Woolworths

3. 3 Customers

4. 4 Woolworths Quality Assurance 1.Customer Trust 2.Integrity 3.Compliance 4.Peace of Mind

5. 5 Global Summary

6. 6 How important is it your supermarket engages in the following ethical activities? ET1: Now we would like you to think honestly about the different purchasing decisions you make. Imagine that your main supermarket was to engage in the ethical activities/ behaviour mentioned below. Please indicate how important it is that your main supermarket does each of the following? Base: Australia, Woolworth panel, November 2010, (n = 2211), in %

7. 7 Ethical and Sustainable Sourcing