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Chapter 11: Aggregate Demand & Aggregate Supply Aggregate Demand (AD) – Aggregate Supply (AS) model is a variable price model. AD – AS model provides insights on inflation, unemployment, and economic growth
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Aggregate Demand A schedule that shows the various amounts of real domestic output that domestic & foreign buyers will desire to purchase at each possible price level Shows an inverse relationship between price level and domestic output
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Price v. Real GDP: Reasons for Inverse Relationship Real Balances Effect: When Price falls, purchasing power of existing financial balances rises increase spending Interest Rate Effect: A decline in Price means lower interest rates increase levels of certain types of spending Foreign Purchases Effect: When Price falls, US prices will fall relative to foreign pries increase spending on US exports, decrease import spending in favor of US products that compete w/ imports
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Determinants of Aggregate Demand Real GDP = C + Ig + G + Xn Changes in Consumer Spending Changes in Investment Spending Changes in Governments Spending Changes in Net Exports
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Changes in Consumer Spending Consumer Wealth Consumer Expectations Consumer Indebtedness Taxes
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Changes in Investment Spending Interest Rates Profit Expectations Business Taxes Technology Amount of Excess Capacity
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Change in Government Spending This is Fiscal Policy (Chapter 12)
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Changes in Net Exports When unrelated to price level: Income Abroad Exchange Rates Depreciation of $ encourages US exports since US products become less expensive for foreign buyers, who can now obtain $ for their currency Depreciation of $ discourages import buying in the US since it is more expensive for Americans to exchange foreign currency
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Aggregate Supply A schedule showing level of Real GDP available at each Price Higher Prices create an incentive for firms to produce & sell more Lower Prices prompt firms to reduce output Direct/Positive relationship between P & Real GDP
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Determinants of Aggregate Supply Change in Input Prices Change in Productivity Change in Legal-Institutional Environment
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Change in Input Prices Availability of Resources Land, Labor, Capital, & Entrepreneurial Ability Prices of Imported Resources Market Power in Certain Industries
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Change in Productivity Productivity = Real Output / Input Changes in Per-unit Production Cost = Total Input Cost / Units of Output If productivity rises, unit production costs fall Shifts AS to right, lowers Prices If productivity falls, unit production costs rise Shifts AS to left, increasing Prices
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Legal – Institutional Environment Business Taxes Subsidies Government Regulation
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Equilibrium: Price v. Real Output Equilibrium Price and Quantity are found where AD and AS curves intersect
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Decreases in AD If AD decreases, recession and cyclical unemployment may result Wage contracts are not flexible, business can’t afford to reduce prices Employers are reluctant to cut wages b/c impact on EE effort Minimum Wage Laws keep wages up Menu Costs are difficult to change Fear of price wars keeps prices from being reduced
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Why is Unemployment in Europe So High? High minimum wages Generous welfare benefits for unemployed Restrictions against firings discourage employment 30 – 40 days of paid vacation & holidays increase costs of hiring High worker absenteeism reduces productivity Higher employer cost of fringe benefits discourages hiring
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Chapter 11 Study Questions 7, 8: Determinants of AD & AS
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