1. Fabric Store Entrepreneurship Plan Melissa Cherniss Textiles Practices Perspectives

2. Nouveau Fabrics  Mission Statement: Aiming to inspire and educate fashion novices so that they can meet expectations of the individual client needs. (Location: Brooklyn, NY)

3. Target Market  Demographic: The urban female, approximately under the age of 35 with some fashion knowledge. With a lower to middle income.  Psychographic: The fashion forward client, with the entrepreneurial inspirations looking for not only the purchase but the experience.

4. What makes Nouveau unique?  Classes: -Sewing classes -Fabric classes -Virtual/digital communities  A customized rewards selection for not only loyal customers but also those who teach the classes and contribute to the community. Creating a positive and empowering environment to inspire the clientele.

5. Product Offerings (Visuals) Providing higher end fabrics with a chic flare and presentation, at a cost effective price. -Organizing fabrics by type, and continuing with color. -Notions organized by inspiration. -Commercial Appeal

6. Customer Service Policies -Having sales associates with product knowledge and able to provide educated suggestions to customers. -Broad return on policies full priced items that do not meet customers expectations. -Customer loyalty promotions -Sales associates polished and groomed attire. -”Pop-up” Classes

7. Promotional Initiative -Posting flyers in and near the Parsons School of Design and at the Fashion Institute of Technology. -Social Media (Twitter, Facebook, Instagram, blog...) Nouveau Fabric Stores Nouveau for the new creation in you. 55 Second St Brooklyn, NY 11205 Twitter/Instagram @NouveauFabricsNY

8. Nouveau Fabrics The new creation in you. 55 Second Street Brooklyn, NY 11205 202-555-1234 NouveauFabricsNY@msn.com

9. Future Plans On year  Developing a loyal customer clientele to increase brand awareness.  Offer basic education.  Continue to implement social media campaigns and blog. Five year  Be a leader in workshops, seminars, and training.  Robust social media and virtual presence  Second location