1. DASE Content Authoring System TVPLUSi™ Station Deok-jung Kim Aircodedjkim@aircode.com

2. AIRCODE2 CDTV: ATSC Seminar Contents DASE Application vs. Internet Application DASE Application vs. Internet Application What’s possible with DASE What’s possible with DASE Dynamic Content: The Real World Dynamic Content: The Real World Set-Top-Box: the other half Set-Top-Box: the other half Resource needed for DASE Applications Resource needed for DASE Applications Cost Effectiveness Cost Effectiveness DASE Experience DASE Experience

3. AIRCODE3 CDTV: ATSC Seminar iTV (DASE) vs. Internet TV is relax media but PC is intensive media TV is relax media but PC is intensive media Internet always online, TV is broadcast defined Internet always online, TV is broadcast defined Internet (PC) Application runs on more powerful H/W then DTV Internet (PC) Application runs on more powerful H/W then DTV DASE: 1 page browser, Internet: scrollable. DASE: 1 page browser, Internet: scrollable.

4. AIRCODE4 CDTV: ATSC Seminar What’s possible with DASE Program dependent data service: Program dependent data service: Contents and applications selected to maximize relevancy and compelling complement to A/V content Contents and applications selected to maximize relevancy and compelling complement to A/V content Example: Music, Drama Example: Music, Drama

5. AIRCODE5 CDTV: ATSC Seminar What’s possible with DASE Program dependent data service : Program dependent data service : Example: Quiz, Sports Example: Quiz, Sports

6. AIRCODE6 CDTV: ATSC Seminar What’s possible with DASE Program independent data service with A/V Program independent data service with A/V Normal DTV program will include data services. Normal DTV program will include data services. Weather Service, Stock Service, etc. Weather Service, Stock Service, etc.

7. AIRCODE7 CDTV: ATSC Seminar What’s possible with DASE Data-only Virtual Channel without A/V Data-only Virtual Channel without A/V Low cost ; no A/V Low cost ; no A/V Needs to be highly attractive and useful Needs to be highly attractive and useful Example: Education, Game Example: Education, Game

8. AIRCODE8 CDTV: ATSC Seminar What’s possible with DASE Data-only Virtual Channel with out A/V Data-only Virtual Channel with out A/V Example: Game, Weather, Traffic, etc. Example: Game, Weather, Traffic, etc.

9. AIRCODE9 CDTV: ATSC Seminar Dynamic Content: The Real World Dynamic data delivery protocol in DASE Specification Dynamic data delivery protocol in DASE Specification Addressable section Addressable section Carousel update Carousel update Stream event Stream event Application must be able to handle dynamic data Application must be able to handle dynamic data Dynamic data pushing system Dynamic data pushing system Data Gathering from 3 rd data source Data Gathering from 3 rd data source Various database formats Various database formats Testing/Verifying System and Environment Testing/Verifying System and Environment

10. AIRCODE10 CDTV: ATSC Seminar Consideration of Set-Top-Box Environment Limitations Environment Limitations CPU power: 200MIPS – Pentium, 100Mhz; Memory CPU power: 200MIPS – Pentium, 100Mhz; Memory Middleware optimization Middleware optimization Font - unpredictable layout concerns Font - unpredictable layout concerns Metrics Metrics Screen resolution (DPI): 72DPI – 1:1 Pixel/pt, optimized resolution Screen resolution (DPI): 72DPI – 1:1 Pixel/pt, optimized resolution Outline font Outline font Content Size Content Size Images and Text data Images and Text data STB available memory STB available memory Bandwidth: range 1Mbps ~ 500kbps Bandwidth: range 1Mbps ~ 500kbps Color depth and color palette: safe zone: 256. Compelling content need > 16bit color Color depth and color palette: safe zone: 256. Compelling content need > 16bit color Remote control Remote control Color button order Color button order Navigation: Direction Key, Pointing device (mouse type) Navigation: Direction Key, Pointing device (mouse type) Overlap policy of translucent with AWT Graphic and Image Overlap policy of translucent with AWT Graphic and Image

11. AIRCODE11 CDTV: ATSC Seminar Resources for DASE Application Human resources Human resources Content producer Content producer XDML Programmer, Java Programmer XDML Programmer, Java Programmer Designer Designer DB Engineer DB Engineer System Engineer System Engineer Equipments Equipments Graphic tool Graphic tool Programming tool Programming tool Head-end Server System (PSIP,MUX,REMUX,Modulator…etc. ) Head-end Server System (PSIP,MUX,REMUX,Modulator…etc. ) Content Providers Content Providers Various DBMS and DB Schema Various DBMS and DB Schema DB or System Engineer DB or System Engineer

12. AIRCODE12 CDTV: ATSC Seminar Typical Head-end system KBS Head-end System

13. AIRCODE13 CDTV: ATSC Seminar Cost Effectiveness Authoring tool Authoring tool For Non-engineers: Designers, non Java/XDML programming ability For Non-engineers: Designers, non Java/XDML programming ability Re-usability Re-usability Quick to make DASE Application Quick to make DASE Application No education cost. For DASE and Java, XML… No education cost. For DASE and Java, XML… Testing Head-end System: verifier Testing Head-end System: verifier Simple : low cost broadcasting equipment Simple : low cost broadcasting equipment Easy to use : no system engineer Easy to use : no system engineer Immediately inject data and cast to STB for reduce testing time and effort. Immediately inject data and cast to STB for reduce testing time and effort. Dynamic content connection with Content Provider : DCS Dynamic content connection with Content Provider : DCS Universal dynamic content server Universal dynamic content server XML, DB, Text format data input XML, DB, Text format data input Various DB connectivity Various DB connectivity Easy to use : no system engineer need. Easy to use : no system engineer need.

14. AIRCODE14 CDTV: ATSC Seminar TVPLUSi™ Station

15. AIRCODE15 CDTV: ATSC Seminar TVPLUSi™ Author Designed for designers Designed for designers Market tested in rigors of actual deployment Market tested in rigors of actual deployment Support for real-time content: Key benefit in World Cup, Asian Game Support for real-time content: Key benefit in World Cup, Asian Game Features Features Easy-to-use graphics user interface (GUI) Easy-to-use graphics user interface (GUI) Import images created by popular 3rd party tools Import images created by popular 3rd party tools Color preview simulation allows view of content’s color as it will appear on client STB Color preview simulation allows view of content’s color as it will appear on client STB ‘master page’ that can lessen workload ‘master page’ that can lessen workload ‘widget’ makes modifying contents easier than ever ‘widget’ makes modifying contents easier than ever Convenient TV resizing to place Audio Visual anywhere Convenient TV resizing to place Audio Visual anywhere

16. AIRCODE16 CDTV: ATSC Seminar TVPLUSi™ Author Default library of images Default library of images Preview simulator Preview simulator Code generation Code generation output format : source code, not only byte code output format : source code, not only byte code Optimization: Code, graphic, palette Optimization: Code, graphic, palette Automatic ‘same image scan’ optimize content size Automatic ‘same image scan’ optimize content size Automatic AWT graphic generation reduces graphic size Automatic AWT graphic generation reduces graphic size In-house vector drawing graphic engine In-house vector drawing graphic engine Automatic control of MPEG2 i-frame Automatic control of MPEG2 i-frame Hardware Abstract Layer ( different STB H/W) Hardware Abstract Layer ( different STB H/W) Built-in real-time data encapsulation Built-in real-time data encapsulation Real time application data update interoperate with Aircode’s dynamic content server Real time application data update interoperate with Aircode’s dynamic content server

17. AIRCODE17 CDTV: ATSC Seminar TVPLUSi™ Verifier Portable all-in-one system capable of transmission and STB interoperability testing of iTV contents that integrate data broadcasting system and digital broadcasting system Portable all-in-one system capable of transmission and STB interoperability testing of iTV contents that integrate data broadcasting system and digital broadcasting system Proven in market as indispensably effective tool to verify content before live broadcast Proven in market as indispensably effective tool to verify content before live broadcast Features(in case of ATSC-DASE) Features(in case of ATSC-DASE) Generate PSIP/SDF Generate PSIP/SDF Inject data carousel, addressable section encoded data into Mux or ReMux Inject data carousel, addressable section encoded data into Mux or ReMux Pump MPEG-2 SPTS, MPTS Pump MPEG-2 SPTS, MPTS Embedded DASE data encoder Embedded DASE data encoder SMPTE-310M TS output SMPTE-310M TS output Digital Video Storage: > 20GB Ultra DMA Digital Video Storage: > 20GB Ultra DMA PCI type 8VSB Modulator PCI type 8VSB Modulator

18. AIRCODE18 CDTV: ATSC Seminar TVPLUSi™ DCS Real-time application server Real-time application server Provides input gathering and editing interface for multi content provider’s data Provides input gathering and editing interface for multi content provider’s data Provides dynamic contents transformation through synchronizing with various external format(DB,XML,Text…) Provides dynamic contents transformation through synchronizing with various external format(DB,XML,Text…) Provides minimized and practical real-time service situation by enhancing with TVPLUS i ™ Verifier Provides minimized and practical real-time service situation by enhancing with TVPLUS i ™ Verifier Input format Input format DB(Oracle, Sybase,..ODBC), Text file, XML, AAT(TVPLUS i™ Author) DB(Oracle, Sybase,..ODBC), Text file, XML, AAT(TVPLUS i™ Author) Output format: text, XML Output format: text, XML Output : TVPLUS i™ Verifier, TVPLUS i™ Server Output : TVPLUS i™ Verifier, TVPLUS i™ Server

19. AIRCODE19 CDTV: ATSC Seminar DASE Experience 2002 World Cup 2002 World Cup Background image AV area Service Menu Navigation Menu Weather World Cup news Weather Traffic Data broadcast Info. Kid ’ s game Game Contents area Top menu Full screen Exit

20. AIRCODE20 CDTV: ATSC Seminar DASE Experience 2002 Asian Game 2002 Asian Game Menu: Today schedule, Ranking, Asian Game Info., News using color button. Today Schedule: Swimming

21. AIRCODE21 CDTV: ATSC Seminar DASE Experience SBS weather, news, stock, traffic service SBS weather, news, stock, traffic service Main Manu : National weather, local weather, Laser weather, top menu Sub menu: Local Selection Date & Clock Map Weather

22. AIRCODE22 CDTV: ATSC Seminar Thank you Questions? Questions? Contact: DeokJung Kim Contact: DeokJung Kim Email: djkim@aircode.com Email: djkim@aircode.com