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Published byRalph Hoover Modified over 8 years ago
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Retail market strategy
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RMS INCLUDES TARGET MARKET- THE MARKET SEGMENT THE RETAILER WILL CATER TO.
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RETAIL FORMAT DEFINITION This is the general nature of the retail mix in terms of range of products and services, pricing policy, operating style or store design and visual merchandising
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RETAIL FORMAT AND RETAILERS MIX MERCHANDIZE LOCATION CUSTOMER SERVICE ADVERTISMENT PRICING STRATEGY STORE DESIGN VISUAL MERCHANDIZE
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COMPETITIVE ADVANTAGE
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GROWTH STRATEGIES
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TARGET MARKET TARGET MARKET EXSISTING NEW RETAIL FORMAT EXSISTING MARKET PENETRATION MARKET EXPANSION RETAIL FORMAT NEW FORMAT DEVELOPMENT DIVERSIFICATION
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MUDRA GARMENTS VAN HEUSANELITE AND UPPER MIDDLE CLASS, CORPORATES LOUIS PHILPPEELITE AND UPPER MIDDLE CLASS, CORPORATES ALLEN SOLLEYFriday dressing PETER ENGLANDMID PRICE RANGE, FOR ENTRY LEVEL MANAGERS
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