1. Business Names

2. Make your name memorable  Forgettable names O’Brien Web Design  Geographic terms Westside Health Foods  Names of product or service Appliance Sales & Repair Co. Distinguish yourself from your competitors

3. Name should be appealing & easy to use  Easy to spell, pronounce  Appealing to eye & ear  Pick name people like to repeat  Images must suit customer base

4. Avoid geographical names  Easy to forget  Difficult to protect trademark law  Lose fit if business expands Berkeley Aquarium & Fish  Especially if plan to sell products on Internet

5. Don’t limit expanded product lines/get feedback  Future products or service lines Sturdy Canvas Awnings  Obtain feedback Potential customers Support network  Upside or downside to potential name  Make suggestions

6. Logos – Two Classics

8.  Brandmarks can be either Wordmark Symbol Wordmark symbol or logo

9. Brandmarks can be either Wordmark Symbol Wordmark with symbol

15. Slogan Memorable motto or phrase used in advertising Express an idea or purpose

17. LogoQuiz.net