1. The encoding, storage and retrieval of information.

2. Encoding Storage Retrieval

3. Sensory Short Term Long Term

4. Shortest in duration 2-3 seconds visual, auditory, taste, smell

5. also known as Working Memory duration about 18-20 seconds limited capacity 7 plus or minus 2 units of information

6. Duration-relatively permanent Capacity-unlimited

7. Visual Memory- about 1 second Auditory Memory-longer than visual Attention-unusual, sudden, dramatic Recognition-experienced before, relevant

8. Iconic-pictures, images Acoustic-sounds Semantic-meaning *if I say the word ELEPHANT do you see the word or an image of an elephant?

9. Can convert STM to LTM Rehearsal-repeating to remember Elaboration-adding meaning or connecting to something else

10. Chunking: Breaking up a large piece of information in to smaller bits to make it easier to remember: Phone numbers Social Security Number

11. Methods by which a person can train themselves to remember large amounts of information. Most involve a form of elaboration or attaching meaning to the information. Examples: The names of the Great Lakes HOMES Huron, Ontario, Michigan, Erie, Superior Order of color coding on electronic resistors: Bad Beer Rots Our Young Guts But Vodka Goes Well (in) Silver Goblets. (Black, Blue, Red, Orange, Yellow, Green, Brown, Violet, Gray, White, Silver, Gold)

12. Explicit or Declarative Memory You can explain something in words easily. “How you solve for the area of a square.” Implicit or Procedural Memory You remember it but it is hard to describe. Difficult to put into words. “How you do a lay-up in Basket Ball.”

13. Acoustic sentences, sounds, songs. Visual images. Cognitive maps Semantic facts, concepts, principals Episodicmemories of events

14. Recall: Searching for information Recognition: Knowing that you have encountered something before. Fastest form of memory retrieval

15. Decay: Lack of retrieval overtime, memory may fade. Interference: Old information is replaced by new information.

16. Temporary of permanent inability to remember. Causes: Physiological-injury Substance Abuse-Alcohol, THC Psychogenic-trauma, emotional shock Types of Amnesia Retro-grade- Can’t form new memories. Anterograde-Can’t access old memories