1. Hybrid Television: Will the broadcasters remain in control of their content on TV? WWIWIPO Regional ting 17 th ABU Copyright Committee Meeting and Seminar 19-21 July 2011  Kuala Lumpur, Malaysia Presented by AXEL AGUIRRE ABU Legal Counsel

2. Introduction Hybrid Television at a Glance

3. Introduction Hybrid Television at a Glance

4. Introduction Hybrid Television at a Glance

5. Topics Outline Legal and Regulatory Issue: Broadcasts Broadcast Content Agreements with 3 rd parties

6. A. On Broadcasts Hybrid Television: Legal and Regulatory Issues

7. Legal Issue: Signal Conventional TV TV with visual prompt of available visual information ("Red Button")

8. Legal Issue: Signal TV with information overlaid – still photo only Information with video, audio or picture inset

9. Legal Issue: Signal Legal Recourse of Broadcasters Protection by way of neighbouring/copyright right Interference on frequencies

10. Legal Issue: Broadcast Content Overlay of non-linear content CNN Logo CNN original ads

11. Legal Issue: Broadcast Content Content integrity: - copyright violation limited to screen integrity when it prejudices the reputation of author Intellectual Property - trademark infringement concealment of CNN logo Unfair competition: - o verlay of original CNN ads

12. Legal Issue: Licensing Agreements Contract breach: - no split screen /squeeze back - no other commercial ads

13. Legal Issue: Licensing Agreements Contract breach: - Samsung is the exclusive sponsor of the Olympic Games not iPhone

14. Better Rights = Better Sports News News Access Rules Guide Non-RHBs to Protect RHBs Non-RHBs Have News Access Rights and Rights to Fair Dealing Summary

15. Thank you! AXEL B AGUIRRE ABU Legal Counsel End of Presentation