1. Mystery Inc. Creative Solutions using CRM

2. Problem Solving Model ICT Program

3. Step 1 – Identify and Define the Problem What is the main problem?  Increase Enrollment Numbers  Create Awareness

4. Step 2 – Analyze the Problem What solution is currently in place?  Word of mouth  Survey Data  Seminars  Advertising on UW-Stout

5. Step 3 - Identify Possible Solutions  Solution 1 - Advertise to High School Students  Solution 2 - Incorporate Social Media  Solution 3 - Target Continuing Education Students

6. Step 4 - Select and Plan the Solution We chose Solution 2 – Incorporate Social Media Pros: Facebook has over 1 billion users Large Reach Good Analytical Tools Cons: Facebook Ads are not free

7. Step 5 - Implement the Solution  Collaborate with group “Off in the Corner” – They will create an ICT Group  Get Faculty/Staff to fill out Marketing Request form  Create ICT Facebook Page

8. Step 5 - Continued Sample Facebook Ad

9. Step 5 - Continued Age Gender LocationInterests Schools 18-25MaleMenomonie, WI + 50 miles Eau Claire, WI + 50 miles Rice Lake, WI + 50 miles Hayward, WI + 50 miles Madison, WI + 50 miles Milwaukee, WI + miles Technology>Computers>... 18-25FemaleMenomonie, WI + 50 miles Eau Claire, WI + 50 miles Rice Lake, WI + 50 miles Hayward, WI + 50 miles Madison, WI + 50 miles Milwaukee, WI + miles Technology>Computers>... 18-45ALLWisconsin Minnesota Technology>Computers>... CVTC, WITC, ITT Tech, Western Tech, WCTC, Anthem College, Bryant and Stratton College, Gateway Tech, Madison Area Tech, Northeast Wisconsin Tech, Northcentral Tech, Southwest Wisconsin Tech, Madison Area Tech, Nicolet Area Tech, Milwaukee Career College, Lac Courte Oreilles Community College, Fond du Lac Tribal and Community College, Anoka-Ramsey Community College, Anoka Tech, Central lakes College, Century College, Itasca Community College, Inver Hills Community college, Ridgewater College, South Central College, Minneapolis Community and Tech, Lake Superior College, Rasmussen College, Milwaukee Area Tech, Alexandria Technical College

10. Step 5 - Continued

11. www.wufoo.com Username: mysteryinc3@gmail.commysteryinc3@gmail.com Password: uwstout123

12. Step 5 - Continued Here is a sample of the output data created by the Wufoo Form Save the file to your desktop or another folder of your choice.

13. Step 5 - Continued

14. Choose the file that you wish to import.

15. Step 5 - Continued Under Delimiter Settings – Change Data delimiter to NONE.

16. Step 5 - Continued If this is the first time importing data, Choose the Default (Automatic Mapping) option

17. Step 5 - Continued Select LEAD for the Microsoft Dynamics CRM Record Types

18. Step 5 - Continued

19. Step 6 - Evaluate the Solution Does the solution solve the problem?  The potential is there  Full implementation won’t happen till Fall of 2015 Auditing and Evaluation  Facebook analytics  CRM Reports  Communication with ICT Program Director