1. ROOTS 1+2 Advocacy Toolkit www.tearfund.org/advocacy_toolkit ROOTS 1+2 Advocacy toolkit www.tearfund.org/advocacy_toolkit

2. Section G3 Advocacy Cycle Stage 4 Taking action: Using media

3. Section G3: What is the media? The media includes: Traditional media eg radio, TV and newspapers Electronic and online media eg email, internet, social networking sites and blogs The media is a powerful force that can build awareness, shape public opinion and influence decision-makers.

4. Section G3: Media opportunities Written – press releases, letters to the editor, feature-length articles, blogs, background information for journalists Spoken and visual – radio interview, TV interview, phoning in to a talk show, storylines in radio or TV programmes, film footage Relational – putting on a lunch for journalists, inviting journalists on visits to communities

5. Section G3: Media messages What is happening / has happened? Who, where and when? Why is it happening / has it happened? How is it affecting people and why is it important? What needs to happen now?

6. Section G3: Media messages 3 characteristics: be clear, concise, colourful 3 letters: ABC Acknowledge Bridge Communicate Have 3 points – and no more

7. Section G3: Good practice in media Understand the aim of getting media coverage Use clear media messages Target key media and key people Trying to view the issue from the perspective of a journalist Remember that no news is unbiased Use ‘hooks’ to hang stories on