1. Digital Journalism Chuck Chiang Asia-Pacific writer, online editor Vancouver Sun

2. 1 ） Background - Name - Education/Experience - Originally a print reporter; changed in 2007 at the Calgary Herald - With the Vancouver Sun since 2010; TYB editor from 2011 to 2015.

3. 2) Why Digital? - First question: Who are your readers? - The habit of readers: What are your habits? Readers are people, too. - Digital first: Mobile, Tablet and Desktop - How often do you use social media? How much news do you get from social media?

4. 3) Importance of Social Media - Breaking news. How do you get yours? - Social media is the FIRST LINE of contact. - First-mover’s advantage on search-engine space (SEO). - Brief file - social media/email notices – update - repeat. - BE ON YOUR TOES: ALWAYS SHIFT BETWEEN CONTENT SPHERE and SOCIAL SPHERE.

5. 3) Importance of Social Media (Cont.) - REPEAT. - UPDATING (Increases SEO rating; draws audience to come back) - ENGAGING (Sense of two-way communications; empowering readers to engage) - Build YOUR brand. Associate readers’ idea of the content to you as a journalist/reporter.

6. 4) Lessons from TYB - Taiyangbao.ca: Chinese news site from scratch. - At closing, 700,000+ page views a month. More than double other Chinese-media’s FB following at peak (8,000). - How? Very small team, 1-2 people on the desk most of the time. - KNOW YOUR AUDIENCE. Who are you writing for? Who reads your news? - CAST A WIDE NET (in terms of access): Simplified/Traditional. Multiple styles/terms.

7. 4) Lessons from TYB (Cont.) - Fast AND accurate: One is ineffective without the other. - Mix content: Don’t concentrate on just buzzy items. Balance. - But don’t be afraid to inject fun stories. Remember, your role is to engage. - Focus ON THE READERS: What’s important to them? What should be important to them? (Value proposition) - Always look to improve, but don’t take criticism too personally.

8. 5) Overall tips to remember - Be flexible. Be ready to be flexible. - There’s always something to do. Don’t stop moving your feet. - Be fast, but do not hurry. - Always engage audience if you can. - Be the audience. Grow the conversation. - VALUE PROPOSITION.

9. Chuck Chiang ( 蒋长欣／蔣長欣 ), Vancouver Sun chchiang@vancouversun.com