1. BLAZED & WASTED EVIDENCE, ENGAGEMENT & EVALUATION DAN CAMPSALL & TANYA FOSDICK

2. Integrated Process Model Campsall & Fosdick, 2014

3. Evidence What is the problem? – MAST – Mosaic – Other research How to translate findings into an effective intervention? Bridging the gap between analysis and delivery

4. Behaviour Change Wheel Michie et al., 2011

5. Define the Problem What behaviour? – Drink-driving Where does the behaviour occur? – On the roads, especially rural Who is involved in performing the behaviour? - Young males, aged 16 to 34 years old Set Target Behaviour Impact of changing behaviour? Likelihood of changing behaviour? Impact on other behaviours? How to measure behaviour? Specify target behaviour Who? What? When? Where? How often? With whom?

6. What needs to change? Michie et al., 2011

7. Behavioural Change Techniques EducationTrainingModellingEnablement Information about social & environmental consequences Demonstration of the behaviour Social support (unspecified) Social support (practical) Information about health consequences Instruction on how to perform a behaviour Goal setting (behaviour) Goal setting (outcome) Feedback on behaviour Problem Solving Feedback on outcomes of the behaviour Adding objects to the environment Prompts/cuesSelf-monitoring of behaviour Action planning Self-monitoring of behaviour Behavioural practice/rehearsal Self-monitoring of behaviour Restructuring of physical environment Review behaviour goal(s) Review outcome goal(s)

8. THEORY INTO PRACTICE Creating the ‘Blazed & Wasted’ Campaign

9. THE CREATIVE CONTEXT Process as Plumbline Collaboration in Creativity Capacity through Cooperation Safer Roads Response

10. INTEGRATED CAMPAIGN DESIGN Launch Based Around World Cup – Themed materialsRelevancy – Transferable collateralLongevity Broad Based Partnership Multifaceted Interruption Events Traditional Print & Outdoor Smartphone App PR Strategy

11. ENGAGEMENT

12. ENABLEMENT Social Support – DES Cards – Mocktail Menus Action Planning – Public Transport – Support from Private Hire Restructuring Physical Environment

13. MODELLING Demonstrating Behaviour

14. TRAINING Feedback on behaviour Feedback on outcomes of the behaviour

15. Education Information about social & environmental consequences Information about health consequences Feedback on behaviour Feedback on outcomes of the behaviour Prompts/cues Self-monitoring of behaviour

16. CAMPAIGN EVALUATION

17. Evaluation Interruption events – difficult but not impossible to evaluate Reflective evaluation design Questionnaire designed to gather information on COM-B Components

18. Results – Target Audience More likely to report having learnt something Admitted not aware of penalties of drinking & driving Less sure of their friends’ and their own abilities to avoid drink- driving Improved intentions to use alternative transport Increase in bus usage!