1. Presenting and Summarizing Data The Goal Is To Put Together A Coherent and Meaningful Story

2. Presenting and Summarizing Data Important Considerations: Types of Data Graphs Tables Numerical Summaries Rules of Thumb About Distributions

3. Types of Data Type Nature Examples Nominal Categorical Gender Ordinal Ranked Brand Preference Interval Equal- Brand Interval Attitude Ratio True Zero Sales

4. Tables and Graphs Remember the Purpose of Analyzing and Reporting Our Findings Is To Tell A Story That Answers Key Questions. Tables Can Be An Effective Way to Communicate Large Amounts and Detailed Information. Graphs Are Very Visual and Do a Great Job Portraying Patterns and Relationships –Bar Charts –Line Charts –Pie Charts –Scatter Plots

5. President Clinton Vs. Republicans