1. How to Ride a Wave

2. You Have to See the Ocean What’s the big picture? Where are you headed? Where do you think the next wave will be? http://www.flickr.com/photos/58048067@N00/

3. How to Spot the Wave Where are the cross currents? Where are there great leaders? Where are there great characters for a story? Where is there leverage on your target? http://www.flickr.com/photos/58048067@N00/

4. How to Ride the Wave Commit to a strategy (know your target and push everything toward it) Create a clear path and DRIVE IT http://www.flickr.com/photos/58048067@N00/

6. Get ahead of the story and drive it

7. Engage a lot of people in a meaningful way

8. Blog and tweeting screenshots

10. Know where the next wave is.