1. The most effective slogans 1.SEIKO LUKIA – 「 PLAY WORK LUKIA 」 2. 全國電子 – 「全國電子 足感心 A 」 3.PAYEASY – 「我喜歡的，就是名牌」 4. 媚登峰 – 「 Trust me, You can make it! 」 5. 阿瘦皮鞋 – 「 You A. S.O beautiful 」

2. SEIKO LUKIA

3. Market Segment: Office Lady Slogan: PLAY WORK LUKIA My Interpretation: SEIKO LUKIA is a Japanese watch brand, and its main ideas is about that a working lady should know how to manage her time. A wise and beautiful lady who wear SEIKO LUKIA will know to play at the right time, and work at the right time. An office lady will become more attractive and confident since she know how to manage her time, and that is the reason why she needs a watch, SEIKO LUKIA. Index NextIndexNext

4. 全國電子

5. Market Segment: The Disadvantaged Families Slogan: 全國電子 足感心 A My Interpretation: In the CF of 全國電子, we could see that they not only offer the professional knowledge about all the electrical goods, but also give financial support to those customers who could not afford the products they need. For example, customer with economical difficulty will have the loan to buy the products without any interest. That is why the slogan describe 全國電子 as a considerate company. Index NextIndexNext

7. Market Segment: Women with independent value Slogan: 我喜歡的 就是名牌 My Interpretation: In the CF of PAYEASY, the boy was wondering why the girl did not have any famous brand stuffs. Therefore, One day he bought a present to her, and was unexpectedly refused. Her answer totally reversed the value which material girls liked to pursue the fashion and famous brand, such as LV, HERMES, and so on. She told the boy that everything she loved was famous brand on her mind. That really impressed me. A wise woman should have her own opinions on purchasing behaviors. Index NextIndexNext

9. Market Segment: Women who want to lose their weight Slogan: Trust me, you can make it! My Interpretation: They invited some celebrities who were fat before, and then made all of them lose weight. Finally, show the results of their losing weight on the commercial film. The slogan was very impressive, because most of women did have not confidence and stamina to refuse garbage food and keep exercise habit. 媚登峰 told all women that if they could trust 媚登峰, and then someday they will become prettier and more confident with their own body shape. Although the slogan was short, but impressive and easy to remember. Index NextIndexNext

11. Market Segment: Women prefer to wear beautiful shoes healthily Slogan: You A.S.O beautiful My Interpretation: In the past, 阿瘦皮鞋 devoted to make and sell shoes which could comfort customers’ legs and feet. In other words, they focused on the function of shoes. They started to, in the CF, focus on the appearance of shoes. Customers, especially female ones, would prefer the shoes not only comfort them, but also decorate them. Woman liked to wear the high heels, which could make their leg look longer and thinner. On the other hand, the slogan put the logo into the sentence perfectly, and that also make the memory point for consumers. Index