1. 1 Innovative Actions Brabant Innovative solutions for an ageing population AER Conference Innovation for Demographic Change 6 October 2009

2. 2 Innovation and Ageing  Use the inventiveness and the development power of regional SMEs to create new solutions for the ageing population  Create new coalitions/clusters between industry and care/welfare organisations

3. 3 Strategy  Problem to be solved: enormous increase in demand for health-care  Focus on new solutions for effective health-care... AND focus shift from cure (hospital) to care (home) and from care to prevention (welfare)

4. 4 IAB Programme  Runtime 2 years (2007-2008)  21 projects over a wide range of topics (not only tele solutions and ICT!)  More than 50 SMEs and more than 30 care institutions were involved  € 1,6 million ERDF funding – multiplied to total investment of € 4,6 million

5. 5 November 2008: AER Award for most innovative European regional programme

6. 6 International study visits  November 2008: Norbotten in Sweden  November 2008: Gits in West-Flanders

7. 7 Programme results VIDEO!

8. 8 Learning by doing  Building new coalitions takes a long time  Important to involve client base  Creating innovation on the edge of business and care/welfare needs (government) support: there’s still a lot to be done!

9. 9 New developments  Follow-up programme under construction: Focus on innovative coalitions of companies and care/welfare organisations around important diseases: COPD, dementia and diabetes  Interreg 4C project “Innovation 4 Welfare”

10. 10 Innovation 4 Welfare  6 regions working together: Catalunya; Lombardia; North- Brabant; Southwest-Bohemia; Tartu and Upper Austria  Focus: technological innovation for health & safety issues, combining regional competencies across Europe  Examples: ageing population; increase of lifestyle diseases; increasing demand for personal care and care at home (smart homes)  Mini-programme with at least 6 subprojects; Call for Projects is now open

11. 11 More information: www.innovation4welfare.eu

12. 12 Further IAB spin-offs  Most projects are working on sustaining and developing the IAB results  Examples: 3 projects are present today: NoviaCura; Building Smart for Elderly People; Healthy Light Solutions in Care Centres  From regional to national level: XXXXXX