1. Copyright © 2014 by The University of Kansas Changing the Media’s Perspective on Community Issues

2. Copyright © 2014 by The University of Kansas Positive symbols Fairness Personal safety Hard work Church Family Education Freedom Good health Financial security Patriotism

3. Copyright © 2014 by The University of Kansas Negative symbols Unfairness Laziness Irresponsibility Oppression Violence Deceit Lack of self-control Taking advantage of others

4. Copyright © 2014 by The University of Kansas Choose symbols that are: Distinct Original Not confusing Not offensive Consistent Positively charged

5. Copyright © 2014 by The University of Kansas Focusing attention on the community: Basic themes Community participation Public policy change Don't overuse personal stories Be clear Concise

6. Copyright © 2014 by The University of Kansas Types of creative epidemiology: Localization Relativity Public policy effects

7. Copyright © 2014 by The University of Kansas A media bite: Short Quote Phrase Important information Well-known symbols Evokes emotion