1. Designing a Theme Park Principles of Hospitality & Tourism
Resource: Totally Fun Company

2. Multi-Step Process Feasibility study Concept development
Themed architectural design
Project management

3. 1. Feasibility Study Main Goals Determine size of the park
How big?
Determine investment level needed
How much?

4. Feasibility Study Study the market’s demographics
Analyze current business trends
Evaluate the competition
Determine the theme
Determine the facility size

5. Feasibility Study Establish operating budgets Predict attendance
Predict guest per capita spending
Determine return on investment

6. 2. Concept Development
Brainstorm ideas for attractions, restaurants, stores, branding concepts.
Select intellectual property, such as books, films, TV shows, music, etc.
Develop sub-themes or “lands”
Develop main attractions of “lands”

7. Make sketches and storyboards.
Develop master plan.
Include map, layout, landscaping, graphic style, rides, shows, food-service areas, retail, guest services, public areas.
Make sketches and storyboards.

8. Two Popular Park Layouts
1. The Loop
Developed by Randy Duell for Six Flags Over Texas
Most common layout
Big promenade that circles the park
Never get lost; you are always somewhere on the loop.

9. Two Popular Park Layouts
2. Icon Design Philosophy
Big visual landmark
Pulls you through the park
Disney approach

10. Park Lay Out - Disney Approach
Mickey’s 10 Commandments
Know your audience
Wear your guest’s shoes
Organize the flow of people and ideas
Create a “come to me”
Communicate with visual literacy

11. Mickey’s 10 Commandments
Avoid overload
Tell one story at a time
Avoid contradiction
For every ounce of treatment, provide a ton of fun.
Keep it up

12. 3. Architectural Design
Architecture is “Part of the Show.” It should make the guest want to return. Just being there should be fun!
Make architectural drawings, 3-D renderings, arial views

13. Ride Design Don’t just create rides, create adventures.
Click on each of the rides

14. Live Shows/Special Events
Entertaining
Interactive
Talent Filled

15. Stunt Shows Special effects Feel the action Close to the audience

16. 4. Project Management
Oversee the actual construction of the park.