1. Presentation to the European Parliament Delivering Price Transparency 8 March 2007

2. Introduction to Meteor 3 rd Market entrant, Ireland : launched service February 2001 2 ½ years ago – 6% Market Share, 99% prepay Now 17% market share, 90% prepay : penetration up from 86% to 104% Over 750,000 customers – 250,000 added 2006 – higher share of net adds than competitors combined Focus - expansion of national market – driving price competition, targeting niche markets Result : falling prices, market expansion

3. What should the Regulation deliver? Lower retail prices for Roamers The ability for ALL operators to offer access to lower wholesale prices and services for this Meteor requires access, and non-discrimination An amended Regulation would allow Meteor to develop and expand within this market – offering a level of retail prices that have hitherto been denied to Meteor customers The inclusion of a transparency clause, within an amended Regulation, can play an important role in ensuring customer buy-in

4. Focus on our Customer Primary goal for operators is provision of: –accurate –accessible –comprehensive tariff information Meteor currently provides all our customers with pricing information on this basis : via web page, customer service representatives, and printed material However…….. Meteor accepts that customer trust is key to development and expansion of the international roaming market Industry, working together, can deliver this trust

5. How far should the Regulation go? Essential that Regulation ensures a level playing field for all operators Information to be provided by all, for all, and consistently Customers “buy in” is critical : operators need to ensure that information provided is comprehensive and accessible : key challenge will be delivery in an “easy to access” format Overly prescriptive service and overly complicated tariffs information could result in customer “switch-off” Need to build in customer feedback to maintain and develop a service, tailored to our own customers’ needs

6. What should the Regulation Prescribe? Essential that Regulation establishes a minimum set of requirements – it should not design the service! Provision of automatic SMS updates to customers on roaming charges for making and receipt of calls on entering another Member State has merit Information provision constrained by the functionality of the service – thereby impacting the amount of information that can be transmitted Built into this service should be ability for operators to tailor and develop the information provided to suit the customers needs

7. What should the Regulation Prescribe? (Cont.) Clarity required on minimum ‘product set’ Lead in time is essential for ALL operators to deliver the required service

8. What will the Transparency Article mean for Meteor? Meteor is supportive of the objective to increase consumer awareness and trust Meteor requires time to adapt and develop current systems –Capital investment and systems integration –Trial and test of mandated transparency provision –In-house training and customer support Meteor requires access to wholesale prices that are not unfairly discriminatory Result?: hopefully……. Happy Meteor customers who have access to competitive and transparent retail prices!