2. ADVANCE AGRIBUSINESS FARM RANCH BUSINESS MANAGEMENT

3. What is a Business Plan? 1. Sets down in writing your business goals. 1. Sets down in writing your business goals. 2. Describes you business and market. 2. Describes you business and market. 3. Helps determine if a new business is feasible. 3. Helps determine if a new business is feasible. 4. Explores the possibilities of expanding your business. 4. Explores the possibilities of expanding your business. 5. Describes you customers and competitors. 5. Describes you customers and competitors. 6. Highlights your strengths and weaknesses. 6. Highlights your strengths and weaknesses. 7. A detailed plan of your business future. 7. A detailed plan of your business future.

4. What is a Business Plan used for? 1. Long-range planning. 1. Long-range planning. 2. Help organize your thoughts and analyses your business. 2. Help organize your thoughts and analyses your business. 3. To obtain financing. 3. To obtain financing. From your banker. From your banker. From investors. From investors. 5. Attract customers. 5. Attract customers. 6. Attract employees. 6. Attract employees.

5. Business Plan Outline Cover Page Cover Page Summary Summary Marketing and Sale Marketing and Sale Market Analysis. Market Analysis. Market Strategy. Market Strategy. Sales Strategy Sales Strategy Management Plan Management Plan Financial Data Financial Data Appendices Appendices

6. Cover Page 1. Name of business. 1. Name of business. 2. Name(s) of owner(s). 2. Name(s) of owner(s). 3. Address. 3. Address. 4. Phone number(s). 4. Phone number(s). 5. Date the plan was produced. 5. Date the plan was produced.

7. Summary Business description. Business description. Name. Name. Location. Location. Description. Description. Products. Products. Services. Services. Market. Market. Competition. Competition. Business goals. Business goals. Summary of financial needs Summary of financial needs Income projections. Income projections.

8. Marketing and Sales Market Analysis. Market Analysis. Market Strategy. Market Strategy. Sales Strategy. Sales Strategy.

9. Market Analysis Description of total market Description of total market Industry trends Industry trends Target market Target market Competition Competition

10. Marketing Strategy Overall strategy. Overall strategy. Pricing policy. Pricing policy. Method of selling and distributing. Method of selling and distributing. Promotion. Promotion.

11. Management Plan Form of business organization. Form of business organization. Board of Directors/Advisors. Board of Directors/Advisors. Officers, organization chart and responsibilities. Officers, organization chart and responsibilities. Resumes of key personnel. Resumes of key personnel. Future plans. Future plans. MANAGEMENT

12. Financial Data Three to five year financial projections. Three to five year financial projections. Income statement (profit/loss statement). Income statement (profit/loss statement). Balance sheets (Net Worth Statement). Balance sheets (Net Worth Statement). Cash flow. Cash flow. Capital expenditures. Capital expenditures. Examine your risk. Examine your risk. Check your ratios Check your ratios Know your net worth and your asset to liability ratio. Know your net worth and your asset to liability ratio.

13. Appendices Required documents. Required documents. Financials Financials Helpful documents Helpful documents Marketing studies Marketing studies Helpful document which sell your idea Helpful document which sell your idea Letters of interest from potential customers. Letters of interest from potential customers.

14. Conclusion Outline a great concept Outline a great concept Demonstrate a need in the business arena. Demonstrate a need in the business arena. Prove you can execute your plans. Prove you can execute your plans. Have a good management team in place. Have a good management team in place. You can show a profit. You can show a profit.