1. Innovating on Open Location Tyler Bell 20 May 2009 bell@yahoo-inc.com

2. - 2 - Webvolution Web 1.0: Web of DocumentsWeb 2.0: Web of People Web x: Web of the World A Geo-Enriched, Location-Aware Internet

3. - 3 - Yahoo! Open Location Creating an Open Infrastructure for a Location- Aware Internet: –Open Ownership: control and transparency –Open Exchange: avoid ‘roach motel’ mentality – locations accessible across apps/devices/platforms –Open Platforms: easy to use, accessible –Open Data: using the same grammar and vocabulary to describe named place geography Part of the Y!OS initiative Open = Ethos and Product

4. - 4 - Placemaker Developers specify unstructured and atomic content: feeds, web pages, ad creative, status updates, etc. Placemaker identifies, disambiguates, and extracts places Placemaker returns geographic metadata to help developers determine the ‘whereness’ of content 1 2 3

5. - 5 - Placemaker XML, Text, HTML, RSS, etc. Miami Florida Keys Fort Lauderdale St Petersburg CountWOEIDPath x32450022/html/body/h1 x223511750/html/body/p x12405797/html/body/h2 x12487180/html/body/h2 Geo-enrich your unstructured and atomic content: web pages, news feeds, blog posts, status updates, ad titles and creatives

6. - 6 - Placemaker in a Nutshell Freely available No formal rate limit Uses GeoPlanet data Global and multilingual; strongest in EFIGS Returns: –WOEIDs –Count and occurrence –Path and character offset –Admin and colloquial scopes

7. - 7 - Millions of placenames in multiple languages WOEID – permanent unique identifiers Vertical and Neighboring Relationships Now freely available as a tab-delineated download – (under Creative Common Attributions ) http://developer.yahoo.com/geo/geoplanet/data GeoPlanetData

8. - 8 - Creating a Location-Aware Internet Web 2.0: Web of People Web 1.0: Web of Documents + = Web x: Web of the World Open Location

9. - 9 - More Information http://developer.yahoo.com/geo/ bell@yahoo-inc.com