1. Interruption to Engagement Saturday, June 04, 2016

2. Reinventing marketing services. Providing the innovative, “big idea” marketing, communications and creative solutions found in an A- List agency + The diverse, flexible and efficient personnel resource solutions of a staffing & recruitment firm Expertise and execution help WHEN you need it...without paying for it when you don’t.

3. Scott Cone scone@freemanleonard.com 281-360-6811 www.marketingavatar.wordpress.com 25+ years Advertising & Marketing Media & Agency B2B & B2C

5. Marketing REvolution THEORY

6. The Only 3 Marketing Objectives That Matter Create profitable growth Reduce expenses Increase customer satisfaction

9. Legacy Brand-centric Model… BRAND ADS & PR MEDIA CONTENT INTERRUPTION CONTENT

10. Question: What Kind of Marketing Effort Delivering to Your Constituents? What Kind of Value is Your Current Marketing Effort Delivering to Your Constituents?Question:

12. Percentage of buyers that conduct online research before buying a product or service 88% Source: Pew Research, 9/29/10

13. Percentage of media influencing purchase decisions that comes from consumer-generated sources. 66% Source: McKinsey “Consumer Journey” Report 2009

14. B2B versus B2C C-Suite Internet Use Under 50: 81% daily 50+: 62% daily Consumer Internet Use 21% daily 78% overall Research Online for Business/Product/Service Intelligence

16. Emerging Content Marketing Model BRAND CONTENT CONNECTIONS COMMUNITY CONVERSATION S CONTENT CONNECTIONS COMMUNITY CONVERSATION S ENGAGEMENT

17. Thought for the Day: You don’t need a social media strategy. Your marketing strategy needs to be social. Thought for the Day: You don’t need a social media strategy. Your marketing strategy needs to be social.

18. Social Media is DANGEROUS without a content plan Two Common Approaches that DON’T work: 1.Using new channels to “push” old messages 2.Dabbling or worse

19. So, what is it?

20. Welcome to Content Marketing

21. Search Social Blogs

22. PRACTICE

23. Focus On… Traffic Leads Conversion CONTENT THAT CREATES LINKS

24. What Kind?

25. Where?

26. Why?

27. Who?

28. How Much?

31. New Behaviors Listen Converse Share

32. Social Content Marketing Process Discover Social Media Policy Develop Deploy Research Analysis Insights Strategy Concepts Plan Optimize Syndicate Monitor

33. Content Syndication Hub Offline Online Your Site 75% of content distributed away from home site

34. How It Works Create, Optimize & Distribute engaging Content everywhere People find it & link to it This increases search rankings Which causes more people to find your content, link to it and increase your reach 1 1 2 2 3 3 4 4

35. B

36. Mobility

37. Social is the New Search

40. Community is the New Campaign

42. Video is the New Collateral

44. Customers are your New Agency

45. Social Good is the New PR

48. Non-Profit + Social 75% of new media users believe social networks are effective ways to learn about a company’s corporate social responsibility (CSR) efforts 74% expect companies to join conversations about their CSR practices happening in new media 40% are using new media for searching, sharing and disclosing CSR efforts in their networks Source: New Media Study, Cone Communications, 2009

49. Location is the New Promotion

50. Games are the new TV and Radio

51. Online Links Offline

54. FireFox NetNewsWire Mac FeedDemon Windows Monitor & Measure

56. Good Reads

57. ww www.marketingavatar.wordpress.com

58. Final Pieces of Advice Don’t be an expert Don’t stop learning Do read and watch everything you can Do eat your own dog food

59. Go Start A Conversation!