1. Owner: VBHUSales Training 03/15/2013 Cypress Confidential IDT 72T36135M vs. Cypress CYF072x Video Buffering Applications High density FIFOs with unmatched flexibility

2. 2 Owner: VBHUSales Training 03/15/2013 CYPRESS INTERNAL USE ONLY IDT 72T36135M Overview IDT 72T36135M is a 512K x 36 TeraSync 2.5V FIFO memory featuring User selectable HSTL/LVTTL input and/or output User selectable asynchronous read and/or write port timing Programmable flags by either serial or parallel means JTAG port, provided for boundary scan function Industrial temperature range (–40°C to +85°C) Independent read and write clocks IDT 72T36135M finds application in Video buffering in cameras Telecommunications equipment Networking equipment IDT 72T36135M is a high throughput FIFO solution for video buffering applications IDT 72T36135M FIFO Cypress Confidential

3. 3 Owner: VBHUSales Training 03/15/2013 CYPRESS INTERNAL USE ONLY Challenges using IDT 72T36135M 1. Low density ICs result in increased end cost Multiple 18Mb IDT 72T36135M ICs are required to meet typical density requirements (30Mb – 144Mb) of HD camcorders More ICs increase BOM cost and board space consumption 2. Additional design overhead is required to implement Picture-in-Picture(PiP), interlacing & de-interlacing IDT 72T36135M does not offer in-built multi-queuing feature, which is required for features like PiP, interlacing and de-interlacing Implementation of multi queuing features consumes logic block resources and involves extra programming overheads 3. Buffering between different video standards is not possible IDT 72T36135M’s fixed bus width (x36) impedes bus matching and does not allow for adapting to different video standards CYF072x solves these problems High density of 72Mb In-built multi-queuing feature (1/2/8 queue options) which enables PiP, interlacing and de-interlacing Programmable bus organization that enables buffering between different video standards HD Camcorder HD Camcorders require high density FIFOs to buffer frames CYF072x is a high density, programmable video buffering solution Cypress Confidential

4. 4 Owner: VBHUSales Training 03/15/2013 CYPRESS INTERNAL USE ONLY IDT 72T36135M vs. CYF072x FeatureIDT 72T36135MCYF072x Density18Mb72Mb Throughput7.2 Gbps4.8 Gbps Multi-Queue FeatureNot available1/2/8 queue options Bus WidthFixed (x36) Programmable (x9, x12, x16, x18, x20, x24, x32, x36) Maximum Speed225MHz133MHz Packages240 Pin PBGA209 Pin FPBGA I/O StandardsHSTL,LV TTL 1.5V – 3.3VLVCMOS 3.3V, 1.8V Cost/Mb5x1x The indicated parameters are in the perceived order of importance Cypress Confidential Owner: VBHU

5. 5 Sales Training 03/15/2013 CYPRESS INTERNAL USE ONLY Customer Objections to Adopting CYF072x Over IDT 72T36135M “The design does not require densities more than 18Mb” CYF072x offers additional features like Multi-queuing and user selectable bus organization CYF072x’ cost per Mb is 5 times lower and hence is cheaper than IDT 72T36135M Cypress Confidential

6. 6 Owner: VBHUSales Training 03/15/2013 CYPRESS INTERNAL USE ONLY Sales Cautions for CYF072x CYF072x cannot cater to buffering of Full HD frames with synchronization bits Full HD frames with synchronization bits need a speed of 148.5MHz CYF072x currently offers speeds of up to 133MHz while IDT 72T36135M offers 225MHz Cypress Confidential

7. 7 Owner: VBHUSales Training 03/15/2013 CYPRESS INTERNAL USE ONLY CYF072x Design Win Example – HD Camcorder Brochures: HD FIFO brochure, SPCM brochureHD FIFO brochure SPCM brochure Application Notes: Understanding Asynchronous FIFOsUnderstanding Asynchronous FIFOs Understanding Synchronous FIFOs Training: Introduction to Cypress FIFOsIntroduction to Cypress FIFOs Design Challenges High frame rates make large and fast FIFOs a mandate Minimal board space is desired Minimum read/write latency is desired CYF072x Solution Highest density FIFO available with speeds up to 133MHz Reduced board space since all FIFO requirements are met in a single chip No write latency and reduced read latency CYF072x Value Suggested Collateral Block Diagram IDT 72T36135M, FPGA + SDRAM, Averlogic AL460A Competition HD Camcorder CYF072x provides flexible bus matching of up to x36 at speeds of 133MHz CYF072x solution for Video Buffering Cypress Confidential Lens Image Sensors & Analog Front end FPGA Display Digital Video unit CYF072x Application Processor HDD Host Interface Other Interfaces